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The Muddled Attribution Puzzle Solved: Scott Desgrosseilliers’ 5 Forces
Episode 706
Ralph and Lauren welcome back Scott Desgrosseilliers, CEO of Wicked Reports, to dive into the biggest frustrations plaguing marketers today: accurate attribution. Scott unveils his brand-new “5 Force…
Published on 2 months, 1 week ago
Killer Meta Advantage+ Case Study: 1 Campaign, 1 Ad set, 50 Ads…Whaa?
Episode 705
Meta Ads are evolving—and if you’re still clinging to Advantage+ Shopping campaigns, you’re already behind. In this high-impact episode, Ralph Burns and John Moran pull back the curtain on their $4M+…
Published on 2 months, 1 week ago
(Replay) 5 AI video tools you can’t live without with Ian Garlic
Episode 704
Ralph Burns and Lauren Petrullo sit down with online video storytelling expert Ian Garlic to unpack the collision of artificial intelligence and video marketing. Broadcasting from the legendary Casa …
Published on 2 months, 2 weeks ago
(Replay) How to Use Video to Sell Stuff….The Right Way with Ian Garlic
Episode 703
Ralph and Lauren sit down with Ian Garlic, the founder of Video Case Story, to uncover the most effective ways to use video for sales. While most brands flood social media with endless content, Ian r…
Published on 2 months, 2 weeks ago
3 Astonishing Ways Tier 11 Is Using AI Right Now
Episode 702
Ralph Burns takes you inside a real Tier 11 agency call to reveal three groundbreaking ways his team is leveraging AI to supercharge Meta and Google ad accounts, streamline client reporting, and fast…
Published on 2 months, 3 weeks ago
Decoding Meta AI: What Llama and Their NEW App Mean for You
Episode 701
Ralph and Lauren dive deep into the evolving role of AI within Meta’s ecosystem—particularly focusing on the implications of Meta’s $65 billion AI investment and the practical rollout of Llama and Me…
Published on 2 months, 3 weeks ago
The Least Sexy Task in Marketing You Must Do Now!
Episode 700
Ralph Burns and Lauren Petrullo dive into the “ugly duckling” of digital advertising: tracking. Lauren reveals her own messy Meta event setup and why that mistake—yes, even from a pro—could be sabota…
Published on 2 months, 4 weeks ago
Beauty & Wellness Creative Domination: The 3-Step Formula
Episode 699
Ralph Burns welcomes back creative powerhouse Lauren Schwartz, Paid Media Creative Expert and founder of The Loft 325. Together, they break down the 3-Step Creative Formula that’s generating massive …
Published on 3 months ago
[Case Study]: 5 Steps to High-Converting On-Brand Beauty & Wellness Ads
Episode 698
Ralph Burns and Lauren Schwartz return for the third installment of the Beauty Brand Scaling Series—and it’s their most tactical one yet. They pull back the curtain on the exact creative strategies t…
Published on 3 months ago
[Breaking]: How to Test (& De-Dupe) Meta Advantage+ Campaigns with 100% Accuracy
Episode 697
In this special Tier 11 lab episode, Ralph Burns and John Moran pull back the curtain on a powerful new Meta ad tactic: the CAPI import strategy. Learn how to eliminate costly data duplication, maste…
Published on 3 months, 1 week ago