Podcast Episodes
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7 Secrets to Explode Your Profits with Upselling
Episode 716
Ralph Burns and Lauren Petrullo reveal seven proven upselling strategies to dramatically boost your new average order value (NAOV) and customer lifetime value (LTV). Using real examples from the beau…
Published on 1 month ago
Maximize Your Profits with These 6 Brilliant Cross-Sell Plays
Episode 715
Ralph Burns and Lauren Petrullo unpack 6 brilliant cross-sell plays designed to immediately lift your new Average Order Value (nAOV) in this masterclass on post-purchase optimization. Ralph and Laure…
Published on 1 month, 1 week ago
[Case Study]: 628 Personal Injury Law Signed Cases in 9 Months - Part 2 (Replay)
Episode 714
In this episode of Perpetual Traffic, Ralph and Kasim visit part 2 of a case study of a successful digital marketing campaign for a personal injury law firm. They emphasize the importance of emotive …
Published on 1 month, 1 week ago
[Case Study]: 628 Personal Injury Law Signed Cases in 9 Months (Replay)
Episode 713
In this must-listen rebroadcast, Ralph Burns and Kasim Aslam break down a game-changing case study that reveals how combining Google’s deep data insights with Meta’s evolving ad algorithm can slash y…
Published on 1 month, 2 weeks ago
The #1 Metric That Will Completely Transform Your Business’s Bottom Line
Episode 712
In this special crossover episode, Ralph Burns takes the hot seat outside of Perpetual Traffic — guesting on the Cashflow Kings podcast with hosts Scott Brandley and DJ Sprague. Together they break d…
Published on 1 month, 2 weeks ago
Defeat The New Google AI Max Landing Page Doomsday with Val Riley
Episode 711
In this episode of Perpetual Traffic, Ralph and Lauren are joined by Val Riley, Vice President of Marketing and Strategy at Unbounce, to tackle the latest disruptions in Google Ads' AI Max landing pa…
Published on 1 month, 3 weeks ago
The 1 Stunning Hack We Used to 3X Our Spanish YouTube Subs in 30 Days
Episode 710
Ralph and Lauren break down the exact Most Valuable Activity (MVA) method that helped them triple their Spanish YouTube subscribers in just 30 days — without spending more on ads. From behind-the-sce…
Published on 1 month, 3 weeks ago
9.7X MER in 2 Months: Meta Advantage+ Case Study Pt. 2
Episode 709
Ralph and John return to the "performance kitchen" to unpack a radical shift in digital advertising strategy. Discover why ungated webinar content, pre-click education, and native storytelling inside…
Published on 1 month, 4 weeks ago
Why You’re Onboarding Your Leads Wrong and What To Do About It
Episode 708
Lauren Petrullo, founder of Mongoose Media, dives deep into her revolutionary "Email Triage" strategy—an AI-enhanced approach to onboarding emails that radically departs from stale templates. Learn h…
Published on 2 months ago
Decode Google’s New Diabolical Landing Page Changes with Tas Bober
Episode 707
Are your B2B ads mysteriously tanking on Google? In this explosive episode, Ralph and Lauren sit down with landing page expert Tas Bober, founder of The Scroll Lab by Delphinium, to unpack Google’s s…
Published on 2 months ago