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Behind the Winning Idea – 'The Dance'
Episode 31
This week, in Behind the Winning Idea, we explore the strategy, execution and outcome of Speight's: The Dance, awarded Bronze in Sustained Growth in …
4 years, 9 months ago
WARC Talks 2022 Media Trends
Episode 30
Welcome back! This week WARC talks 2022 media trends with Dan Calladine, Head of Media Futures at Carat Global, and author of Dentsu’s ‘Reimagining N…
4 years, 9 months ago
Behind the Winning Idea – 'Dirt for Good'
Episode 29
This week, in Behind the Winning Idea and our last episode of 2021, we explore the strategy, execution and outcome of Persil: Dirt for Good, awarded …
4 years, 9 months ago
WARC Talks Writing Better Briefs
Episode 28
This week WARC talks writing better briefs with Pieter-Paul von Weiler and Matt Davies, founders of BetterBriefs. The brief - it's arguably the most …
4 years, 10 months ago
Behind the Winning Idea – 'SmartPort'
Episode 27
This week, in Behind the Winning Idea, we explore the strategy, execution and outcome of Trelleborg: SmartPort, awarded a Gold in B2B in this year's …
4 years, 10 months ago
WARC Talks Targeting Taste Communities
Episode 26
This week WARC talks targeting taste communities with strategy executive and author of The Business of Aspiration, Ana Andjelic. Instead of focusing …
4 years, 10 months ago
WARC Talks Creativity and Attention
Episode 25
This week WARC talks creativity and attention with Karen Nelson-Field, CEO and founder of Amplified Intelligence, and Orlando Wood, Chief Innovation …
4 years, 10 months ago
Behind the Winning Idea – 'Setting a New Course for Growth'
Episode 24
This week, in Behind the Winning Idea, we explore the strategy, execution and outcome of Maersk: Setting a new course for growth, winner of the B2B G…
4 years, 11 months ago
Behind the Winning Idea – 'The Travis Scott Meal'
Episode 23
This week, in Behind the Winning Idea, we explore the strategy, execution and outcome of McDonald's: The Travis Scott Meal, winner of the Collaborati…
4 years, 11 months ago
3 in 15 – Creator Economy
Episode 22
This week we're joined by WARC's Catherine Driscoll, commissioning editor and editor of a recent WARC Guide on the creator economy. Catherine talks a…
4 years, 11 months ago