Episode Details
Back to Episodes
WARC Talks Creativity and Attention
Episode 25
Published 4 years, 7 months ago
Description
This week WARC talks creativity and attention with Karen Nelson-Field, CEO and founder of Amplified Intelligence, and Orlando Wood, Chief Innovation Officer at System1 Group. While some organisations have done a huge amount to draw a link between attention and business outcomes in a media context, the creative side of advertising is comparatively under-explored.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.