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195: Stop your AI sounding generic: the second brain every social media manager needs
Episode 195
If you're seeing people online raving about how great Claude or ChatGPT is, but you're still getting average results, it's probably because you've no…
8 hours ago
194: Why Niching Down Isn't What Social Media Managers Think It Is
Episode 194
The bit most social media managers get wrong about niching down is thinking it's about the clients they're allowed to work with. It's not. In this ep…
1 week ago
193: Atomicon 2026: the biggest takeaways for freelance social media managers
Episode 193
We are just back from Atomicon, and one theme that ran through the whole event: use AI, but stay human. Get that balance right, and you stand out. Ge…
2 weeks ago
192: What freelance social media managers can learn from this year's biggest social media launches
Episode 192
We pulled apart the two biggest launches of 2026 (so far) to share the bits you can actually use in your own marketing, no matter how small your audi…
3 weeks ago
191: Are You Charging Enough? Early Insights From The State Of Freelance Social Media Management Survey
Episode 191
We've been running the biggest survey of its kind in the freelance social media management world, and the early results are already throwing up some …
4 weeks ago
190: 5 Awkward AI Questions Your Clients Are About To Ask (And How To Answer Them)
Episode 190
Your clients are using AI. Which means sooner or later, they're going to start asking you about it, and those conversations can get a bit awkward if …
1 month ago
189: You Don't Have to Be Working to Make Sales This Summer (Here's How)
Episode 189
Every summer, freelance social media managers brace themselves for an income dip. They assume it's the cost of taking a break. It's not. It's the cos…
1 month, 1 week ago
188: Three Email Marketing Mindset Shifts Every Freelance SMM Needs to Hear
Episode 188
You probably already know how important email marketing is for social media freelancers, but if you're still not doing it (or doing enough of it), th…
1 month, 2 weeks ago
187: Do This Quarterly To Reduce Overwhelm And Increase Profit As A Social Media Freelancer
Episode 187
How much of your time are you spending on stuff that's stopping you earning more? In this episode, we're taking you through the quarterly audit we ru…
1 month, 3 weeks ago
186: How to create a group offer in one day
Episode 186
Feel like your income is stuck in the retainer trap? Yeah, we've all been there – counting on those few long-term clients to pay the bills, and then …
2 months ago