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194: Why Niching Down Isn't What Social Media Managers Think It Is
Description
The bit most social media managers get wrong about niching down is thinking it's about the clients they're allowed to work with. It's not. In this episode we're diving into why niching is so crucial and why you shouldn't put it off any longer.
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→ What being clear and consistent with your messaging does for your rbusiness
→ Why a smaller, niche audience can land you better-paying clients than chasing a big broad one
→ How to work out your niche without boxing yourself in for life (it's not a puppy, you don't have to keep it forever)
→ Why "I work with small businesses" isn't a niche, and the question to ask yourself instead
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