Podcast Episodes
Back to SearchYour Old Supplement Funnel Is Bleeding Money? Here's What Actually Works
Episode 107
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Are your supplement marketing funnels bleeding money?
Whether you're stuck at 6-figures or scaling to 8-figures, this episode reveals …
1 year ago
The $50 Billion Supplement Shift
Episode 106
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The Supplement Industry Revolution: Why 90% of Brands Are Failing (And 5 That Aren't)
The supplement industry just split in half. On o…
1 year ago
Why DTC-First Supplement Brands Are Crushing Traditional Companies (And How to Join Them)
Episode 105
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In this episode, I break down why the supplement industry is splitting into two distinct groups: companies that own their customers a…
1 year, 1 month ago
What it Takes To Grow a Nutrition Protien Bar Company To $1.5M in 3 Years
Episode 104
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In this episode, I interview James Oliver from Atlas Bars www.atlasbars.com on how he grew his protein bar company to $1.5M in 3 year…
1 year, 1 month ago
The Rising CAC Opportunity: Why Higher Customer Acquisition Costs Signal Growth in Supplement Businesses
Episode 103
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This episode gives you step-by-step guidance specifically for increasing CAC strategically rather than just accepting AOV/CAC relatio…
1 year, 1 month ago
How Smart Supplement Brands Use LTV, AOV, and CAC to Print Money (While Others Go Broke)
Episode 102
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This episode explains:
How higher AOV creates competitive moats by allowing you to outbid competitors for the best advertising invento…1 year, 1 month ago
Marketing Clarity: How to Stop Guessing and Start Growing (The Hidden Lever)
Episode 101
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Uncover the single most important part of your marketing machine that most people completely gloss over. (But it’s responsible for it…1 year, 2 months ago
Email Marketing TIps for Supplement Brands
Episode 100
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Perfect for: Supplement brand owners, email marketers in health/wellness, and anyone looking to build deeper customer relationships t…
1 year, 2 months ago
In The Supplement Business Your Moat Is Made of Quality
Episode 99
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The supplement industry has undergone a massive shift from a lightly regulated gold rush to a tightly policed marketplace where quali…
1 year, 2 months ago
Unlock Higher Profits with the Supplement Supersize Strategy
Episode 98
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Discover the profit-boosting power of larger supplement sizes. In this episode, we break down the Supersizing Strategy, a simple yet …
1 year, 2 months ago