Podcast Episodes

Stop Being the Best-Kept Secret: How to Get Found by Your Ideal Clients

Episode 857

Tired of perfecting your sales skills but struggling to get in front of the right people? Bill and Bryan tackle the universal challenge every B2B professional faces: visibility. Using a real client c…

Published on 1 month, 2 weeks ago

The Myth of Creating Buyer Urgency

In this episode, Bill and Bryan debunk one of the most persistent myths in sales training - that you can create urgency in buyers through clever tactics and techniques. They explore why deals are tak…

Published on 1 month, 3 weeks ago

The Rise of Accidental Salespeople

Episode 855

Bill and Bryan explore a growing trend that's reshaping the sales landscape: the rise of "accidental salespeople." These are the technical advisors, project managers, engineers, and executives who do…

Published on 1 month, 4 weeks ago

AI Role-Playing Revolution with Hyperbound.ai

Episode 854

What happens when two conversational AI engineers realize they can't sell their own startup? They build an AI sparring partner to teach themselves—and accidentally create a game-changing sales traini…

Published on 2 months ago

Expert Frameworks: The Video Hook That Stops the Scroll

Episode 853

In this early Labor Day release, Bill and Bryan dive into expert frameworks—essential tools for positioning yourself as a knowledgeable sales professional in today's market. Bill breaks down the crit…

Published on 2 months, 1 week ago

Winning in the Red Zone with Marcus Chan

In this episode, Bryan Neale and Marcus Chan dive into the sales “red zone”—the late stage of the sales cycle where too many deals stall or fall apart. They explore how sales teams can avoid costly m…

Published on 2 months, 1 week ago

The Prospect Experience Revolution: Small Actions, Big Impact

Episode 852

In this episode, Bill and Bryan shift the focus from post-sale customer experience to what they call "PX 90" - the prospect experience during the sales process. After Bryan shares a fantastic custome…

Published on 2 months, 1 week ago

How 30 Pages Can Separate You from Every Competitor

In this solo episode, Bill Caskey reveals one of his 12 Insider Secrets for reinventing yourself and your results: creating a mini book to establish yourself as an authority in your field. Bill share…

Published on 2 months, 2 weeks ago

Heart vs. Process: Why Both Matter in Sales Success

Episode 851

Bill and Bryan dive into the critical balance between heart-centered selling and process-driven approaches. Sparked by a real coaching session where a top salesperson admitted "I'm not a warm guy," t…

Published on 2 months, 2 weeks ago

Sales Leadership Hats

In this episode, Bryan dives into the Sales Leadership Hats, the roles great leaders switch between to unlock performance and keep their teams moving forward. You’ll learn how to wear:

The Manager Hat…

Published on 2 months, 3 weeks ago