Podcast Episodes

How Lemonade Made Insurance Cool

Insurance—boring, frustrating, and full of red tape, right? 

Not anymore. 

In this episode, we dive into how Lemonade turned the insurance industry on its head, ditching the archaic rule book and creat…

Published on 5 months, 3 weeks ago

AI and the Sales Revolution

What if your sales team didn’t have to chase leads but only closed pre-qualified deals? 

This episode explores how AI is transforming sales by turning marketing into your greatest asset. Learn about t…

Published on 5 months, 4 weeks ago

The Art of Exclusivity

What do Hermès, Rolls-Royce, and AmEx have in common? 

Exclusivity. 

In this episode, we uncover the art of making your brand irresistible to affluent buyers through scarcity, experience, and gatekeepi…

Published on 6 months ago

The Five Warning Signs It’s Time for a Brand Transformation

When was the last time your brand had a refresh? 

If it’s blending in, plateauing in sales, or failing to attract the right clients, this episode is for you. Learn how to reposition your brand to reig…

Published on 6 months, 2 weeks ago

Cracking the Code on Attracting More Affluent Buyers to Your Brand

Affluent buyers don’t just buy products—they buy into legacies. 

Discover how to build a power brand that radiates trust, exclusivity, and aspiration. With real-world examples and private client insig…

Published on 6 months, 3 weeks ago

How to Get Super Bowl-Level Buzz Without the $7 Million Price Tag

Think you need millions for a blockbuster ad campaign? Think again. 

From emotional storytelling to guerrilla marketing genius, this episode breaks down how to create buzz-worthy campaigns that delive…

Published on 7 months ago

A Little Known Secret of Marketing to the Affluent

What’s the difference between selling a product and creating a luxury experience? 

Perception. 

Join us as we uncover how to reposition your brand, elevate client experiences, and command premium prici…

Published on 7 months, 1 week ago

3 Smart Pricing Strategies to Win More Clients Without Discounting

Are you leaving money on the table? 

This episode reveals three powerful pricing strategies to maximize profits and attract more clients. From "true value" pricing to micro-strategies that break buyer…

Published on 7 months, 2 weeks ago

Hello Hare: Why Disruption Is Your Fast Track to Success

Discover why being a hare in business—fast, bold, and innovative—is your secret weapon. In this episode, we explore how to stand out, disrupt the market, and turn incremental growth into exponential …

Published on 7 months, 3 weeks ago

#153 How to Double Your Referral Rate (The Happy Customer Factory)

How can you double your referral rate and turn happy clients into loyal ambassadors for your brand? In this episode, we break down innovative strategies to ramp up referrals—from offering tangible re…

Published on 8 months, 2 weeks ago