Podcast Episodes

Busting the Complacency Trap

You're crushing it — clients are happy, money is  flowing…perfect time to take your foot off the gas, right? 

Wrong! 

This episode shows how complacency sneaks in—and how to Amazon-proof your success b…

Published on 2 months, 2 weeks ago

How to Stay Sane & Focused in Crazy Times

Spotted: a homeless man, a Yankees cap, and that day's edition of the Wall Street Journal. 

This unexpected moment delivered me a sharp jolt of perspective—and a playbook for keeping my head straight …

Published on 2 months, 3 weeks ago

The 9 Global Branding Faceplants & How to Avoid Them

Taking your brand international? Tread carefully. 

In this episode, we unpack 9 jaw-dropping global branding blunders - from BMW's national anthem fiasco to KFC’s finger-lickin' translation fail in Be…

Published on 3 months, 3 weeks ago

What a $499,000 Purse Can Teach You About Marketing to the Affluent

Imagine being told you can’t buy something—even if you have the money.  That’s the magic of the Birkin bag, Hermes’ masterclass in luxury marketing. No ads, no discounts—just pure exclusivity. 

But he…

Published on 4 months ago

The Wildcard Ad Strategy

The most polished, high-production ads don’t always win. 

Sometimes, the weird, offbeat, or unexpected ones steal the show.  Case in point: the ad that shouldn’t have worked—but outperformed everythin…

Published on 4 months, 1 week ago

The Patagonia Billion Dollar Success Story

Most brands do everything they can to sell more. 

Patagonia built a billion-dollar empire by telling customers to buy less. From its “Don’t Buy This Jacket” campaign to its radical transparency, Patag…

Published on 4 months, 1 week ago

How to Avoid Jaguar's Colossal Branding Mistake

Rebranding is one of the most powerful ways to reposition your business, elevate perception, and drive higher profits—but only when done strategically. 

Jaguar’s recent rebrand set out to reinvigorate…

Published on 4 months, 3 weeks ago

Here's to Kobe Bryant

Kobe Bryant wasn’t just a basketball legend—he was a master of mindset, discipline, and pushing past limits. His leadership wasn’t about pleasing people; it was about demanding greatness. 

In this epi…

Published on 5 months ago

Is Your Sales Prevention Dept Hard at Work?

Your marketing works hard to attract leads—so why aren't you getting the sales results you expect from them? 

The truth is, the biggest obstacle to sales often isn’t your leads choosing your competito…

Published on 5 months, 1 week ago

How to Craft Luxury B2B Experiences that Sell Themselves

What if your business felt irreplaceable? 

The kind of brand that makes clients feel like VIPs before they even sign on the dotted line? 

In this episode, we break down how luxury brands—both B2C and B…

Published on 5 months, 2 weeks ago