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#72: Be Better - The 3 Tiers of Reporting Every Demand Marketer Needs
Season 4 Episode 12
A very common question we get: how do we show the value of marketing.
It comes up all the time in house.
For those of you who have dabbled with agency …
3 years, 8 months ago
#71: Be Better - The 2 Types of Email Marketing You Need To Do, And How To Optimise Them
Season 4 Episode 11
Another email notification.
Another newsletter that quickly goes in the bin folder.
That’s what we all want to avoid when it comes to our own emails we…
3 years, 8 months ago
#70: Be Better - Understanding & Leveraging CRMs, CDPs, & Data
Season 4 Episode 10
Walk the walk!
We’re all about documenting our own journey in growing our B2B podcast and incubator, while we’re sharing the framework we’re using to …
3 years, 8 months ago
#69: Be Better - How To Leverage Partners & Affiliates To Grow Together
Season 4 Episode 9
Dream 100.
Remember that great concept we talked about all those episodes ago, way back in season 1?!
Well now it’s time to leverage that concept when …
3 years, 8 months ago
#68: Be Better - Improve Your Content & Creative With CRO & A/B Testing
Season 4 Episode 8
It’s all about 1% better a day.
Or is it?
Although we see the value of that work, even in our personal lives, we think you should be making bigger swin…
3 years, 9 months ago
[repost]: How To Grow Your Personal Brand & Company Like Mason Cosby
Season 4 Episode 7
All marketers should be thinking about their personal brands in 2023.
So we're reposting another special episode this week.
This week we had a special…
3 years, 9 months ago
[repost]: The 5 Types Of Helpful Content You Need To Create [repost]
Season 4 Episode 6
Happy Holidays everyone!
This week, we're bringing you one of our favourite episodes to comfort you in your food coma.
In this bonus episode, we tal…
3 years, 9 months ago
#67: Demand Generation, 5 BEs Framework | George Coudounaris on the Levels Podcast
Season 4 Episode 5
We're taking a quick break for 'Be Better' to bring you George Coudounaris' interview from the Levels podcast.
It's not just because he loves the sou…
3 years, 9 months ago
#66: Be Better - Reporting Part 2 - Understanding How To Take Reporting To The Next Level
Season 4 Episode 3
While George hit a big birthday and is sulking about the lack of attention such a big occasion garnered, Kevin didn’t even get an invite!
Thankfully r…
3 years, 10 months ago
#65: Be Better - Reporting Part 1 - A Reporting Framework To Always Be Optimising
Season 4 Episode 2
We’re getting into the details of Be Better this week.
We’re starting with an important one to get right and continue to improve over time: Reporting.…
3 years, 10 months ago