Podcast Episodes
Back to Search
In the Clubhouse: Easy Options for Marketing with Digital Audio - Part 2
Season 1 Episode 167
“Audio has this very interesting quality of embedding itself in your head. We all know about those earworms: 'oh gosh I can't stop singing this song.…
3 years, 7 months ago
In the Clubhouse: Easy Options for Marketing with Digital Audio - Part 1
Season 1 Episode 166
“But often, and this is fairly universal when I talk to people, whether they’re individuals or businesses, is, on one hand, anyone with an iPhone can…
3 years, 8 months ago
Sonic Branding Evolved: A Conversation with Uli Reese - Part 2
Season 1 Episode 165
“We always start at the same place, you know, we do not throw color against the wall. Meaning it's a non-execution-driven process. Execution-driven i…
3 years, 8 months ago
Sonic Branding Evolved: A Conversation with Uli Reese - Part 1
Season 1 Episode 164
“And what's interesting is the agency usually comes back and says 'this is amazing, how did you... this sounds, like, better than our music productio…
3 years, 8 months ago
Creating Your Sound: A Conversation with Drop Music Branding - Part 2
Season 1 Episode 163
“But we did a rebranding of brands that already came from a place where they actually have worked, so we work in evolutions, in rebrandings, not just…
3 years, 8 months ago
Creating Your Sound: A Conversation with Drop Music Branding - Part 1
Season 1 Episode 162
“I think that we are in a wonderful time to do audio branding because this situation where we need to educate people is a very good situation, right,…
3 years, 8 months ago
Making Sound Work: A Conversation with G. Wright - Part 2
Season 1 Episode 161
“We really believe that everybody out there has an X-factor to them. Everybody has something that’s unique, that stands out, and now is the time, lik…
3 years, 9 months ago
Making Sound Work: A Conversation with G. Wright - Part 1
Season 1 Episode 160
“And I’m mixing for a hundred thousand people and I’m like ‘this is the biggest show I’ve ever mixed,’ and I went to the systems tech and I said ‘loo…
3 years, 9 months ago
An Assault on the Ears: The Future of Audio Warfare
Season 1 Episode 159
This is the third episode of a three-part series about sonic tactics, and it's been quite a journey. So far, I've talked about how animals use sound …
3 years, 9 months ago
Scary Pigs and Phantom Planes: Audio Warfare Through the Ages
Season 1 Episode 158
During my last episode about sonic tactics, I talked about the different audio strategies that animals have developed for hunting prey and escaping p…
3 years, 9 months ago