Podcast Episodes

Belonging to the Brand with Mark Schaefer

Episode 402

"The last, great marketing strategy" is community... In this episode, host Roger Dooley interviews author Mark Schaefer about his new book, Belonging to the Brand. They discuss the importance of comm…

Published on 2 years, 5 months ago

Immersion with Paul Zak

Episode 401

On this episode of Brainfluence, host Roger Dooley is joined by Paul Zak, founder of Immersion, a company that uses smartwatches and fitness devices to turn activity data into business insights. The…

Published on 2 years, 6 months ago

Using Behavioral Science in Marketing with Nancy Harhut

Episode 400

On this episode of Brainfluence, we explore how behavioral science can be utilized in both B2C and B2B marketing. Guest Nancy Harhut shares how campaigns that focus on emotional impact over product f…

Published on 2 years, 6 months ago

Evolutionary Ideas with Sam Tatam

Episode 399

In this episode of Brainfluence, host Roger Dooley interviews Sam Tatam, Global Principal and Head of Behavioral Science at Ogilvy Growth and Innovation.

Show notes, transcript & resources: https://w…

Published on 2 years, 6 months ago

Write a Must-Read with AJ Harper

Episode 398

In this episode of Brainfluence, host Roger Dooley interviews AJ Harper, an editor and publishing strategist, about her career as a developmental editor and ghostwriter, her new book, and the importa…

Published on 2 years, 8 months ago

Tom Peters' Compact Guide to Excellence

Episode 397

Tom Peters is an author and legendary business thinker who has written 19 books. His new title is Tom Peters' Compact Guide to Excellence. It's a small book packed with short bites of wisdom curated …

Published on 2 years, 10 months ago

The Power of INaction with Jinny Uppal

Episode 396

In business, we have a bias for busyness. Doing something is always better than doing nothing, to most of us. Indeed, Brainfluence guest and management expert Tom Peters famously proclaimed "a bias f…

Published on 2 years, 11 months ago

CUES: The Secrets of Charismatic Communication with Vanessa Van Edwards

Episode 395

Can you be authentically charismatic? Renowned behavioral investigator Vanessa Van Edwards has always been fascinated by the 'science of people'. A (famously) socially awkward person, Vanessa's first…

Published on 3 years ago

Eric Barker on Plays Well With Others

Episode 394

The last time Eric Barker, we spoke about his book, 'Barking Up The Wrong Tree', the Wall Street Journal best-seller that taught us a science-based approach to success. Next, his brand new book calle…

Published on 3 years, 3 months ago

Neuromarketing in Business with Benny Briesemeister

For decades, market research consisted mostly of surveys and focus groups. Now we have a host of new tools to track our audiences – what they see, what they read, what they think and how they feel. T…

Published on 3 years, 5 months ago