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Why Companies Are More Focused on Hiring CMOs with Performance-Marketing Backgrounds
Episode 2383
In episode #2383, we delve into why companies are more focused on hiring CMOs with performance-marketing backgrounds. We are in the digital age and therefore, most of our marketing happens online. We…
Published on 2 years, 10 months ago
Twitter Ad Spend Went Down 46% - Is Twitter Dead?
Episode 2382
In episode #2382, we discuss whether we think Twitter is going to die or not based on the Ad spending decreasing by 46%. We delve into the reasons such a large percentage of advertisers have chosen t…
Published on 2 years, 10 months ago
Why Contractors Are Actually 4x More Loyal Than Full-Time Employees
Episode 2381
In episode #2381, we discuss why we think that contractors are actually four times more loyal than full-time employees. There are various pros and cons when it comes to hiring a contractor over a “fu…
Published on 2 years, 10 months ago
Why Creativity Isn't As Effective Remotely
Episode 2380
In episode #2380, Eric and Neil share their take on why creativity isn’t as effective remotely. By its nature, remote work means fewer collaborations, spontaneous interactions, and open communication…
Published on 2 years, 10 months ago
7 Habits Of Highly Effective SEOs
Episode 2379
In episode #2379, we take a look at the seven habits of highly effective SEOs. Is it better to create new content or upgrade pages that already have high conversions? Does higher traffic always trans…
Published on 2 years, 10 months ago
YouTube Scaling Secrets for 2023
Episode 2378
In episode #2378, Eric and Neil share some YouTube scaling secrets for 2023. There are a few things that we have learned over the years when it comes to scaling your YouTube channel. Tune in today to…
Published on 2 years, 10 months ago
How to Create Hooks Consistently like Mr. Beast
Episode 2377
In episode #2377, we talk about how to create hooks consistently. A good hook is the only “best practice” that actually matters when it comes to creating compelling content. Mr. Beast is a great exam…
Published on 2 years, 10 months ago
How to 2x Your SEO Traffic in 2023
Episode 2376
In episode #2376, Neil and Eric discuss how to double your SEO traffic in 2023. When most people think about increasing their SEO traffic, they think about hacks that sound a little something like th…
Published on 2 years, 10 months ago
Our Thoughts On Bankrate Using AI Writers For Their Content
Episode 2375
In episode #2375, we share our thoughts on Bankrate using artificial intelligence (AI) writers for their content. AI is an increasingly hot topic, especially since the launch of OpenAI’s ChatGPT bot …
Published on 2 years, 10 months ago
How to Get 90% Open Rates
Episode 2374
In episode #2374, we share how to get 90% open rates on your messages! Getting your subscribers and audience to engage with your marketing messages is a huge part of successful work in our field. Tun…
Published on 2 years, 10 months ago