Podcast Episodes
Back to SearchWhat's the future of SEO looking like, SEO as we know it is dead, how influencer marketing is moving into a more rigorous, metrics-driven era, and 100% of marketing and sales execs who post on LinkedIn… fail?
In episode #2798, we discuss how SEO is evolving to include optimizing for multiple channels, the future of marketing involves leveraging influencer marketing with a focus on ROI, and why you shouldn…
Published on 1 year, 4 months ago
The Meta, Microsoft, and Google arms race, How Microsoft Teams crushed Slack like a cockroach, Why you should go wide and narrow with your social content, The secret organization that Steve Jobs created in Apple, and more
In episode #2797, we discuss the Meta, Microsoft, and Google's arms race, the strategy of going wide and narrow with social content, Steve Jobs' secret organization at Apple, the challenges in the SE…
Published on 1 year, 4 months ago
Should New Agencies Accept Bad Clients for Cash Flow? Pros & Cons Explained
In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Explore why you should tier clients based on their level of headache and evaluate whe…
Published on 1 year, 4 months ago
OpenAI tempers expectations with less bombastic, GPT-5-less DevDay this fall, Prediction: Social media will change in 2025 because of disinformation, and UBI experiment fails
In episode #2796, we discuss the spread of disinformation on social media platforms and the potential need for regulation to address this issue, the results of the UBI experiment, the role of politic…
Published on 1 year, 4 months ago
How Ryan Reynolds and Hugh Jackman hit $1B box office using this maxim, Do high-end luxury (Chanel, Gucci, etc) stores In airports make money?, and The businessman at bay
In episode #2795, we discuss the success of Ryan Reynolds and Hugh Jackman's movies, the power of marketing and advertising, the profitability of high-end luxury stores at airports, and the resilienc…
Published on 1 year, 4 months ago
The stock market crash creates a marketing opportunity, What will happen to marketing as interest rates drop?, and The difference between Donald Trump & Kamala Harris' marketing
In episode #2794, we discuss how large publicly traded companies tend to cut marketing during bad times, creating an opportunity for smaller businesses to acquire more customers, the potential recess…
Published on 1 year, 5 months ago
Elon Musk retweeted a parody Kamala Harris campaign ad without labeling it as misleading (an apparent violation of his own platform’s rules), and The fall of Nike was partly because of… performance marketing?
In episode #2793, we talk about AI-generated content and platform trust, censorship and government intervention, education and critical thinking, equal opportunity and hard work, and the downfall of …
Published on 1 year, 5 months ago
The MIT Neurosurgeon who is now unemployed, and Microsoft & John Deere kill their DEI teams
In episode #2792, we talk about the MIT Neurosurgeon who decided to quit his job, focus on his health, and start a YouTube channel. The video he posted about his experience went viral, highlighting t…
Published on 1 year, 5 months ago
Making Your Creative Agency Attractive for Acquisition
In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Explore the current market for buying and selling businesses, the importance of month…
Published on 1 year, 5 months ago
MrBeast's mega influencer video lessons, Paramount ads manager brings TV and AI-powered creative to smaller businesses, and Top CMO concerns for the rest of 2024
In episode #2791, we discuss the importance of virality in building a personal brand, the challenges of tracking ROI in marketing, the upcoming presidential election and its effect on ad inventory, t…
Published on 1 year, 5 months ago