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Attribution: Revamping Your Attribution Strategy with Luke Carthy
Episode 226
Luke Carthy started his eCommerce career client side, then after being invited to speak at MozCon 2019 he decided to go at it alone. He now spends hi…
1 year, 7 months ago
Attribution: How First-Party Cookies Grow your Sales with Yiqi Wu, Aimerce
Episode 225
Yiqi Wu is the founder and CEO of Aimerce, a next-gen platform to empower long-lasting relationships with customers by putting you in control of your…
1 year, 7 months ago
Attribution: Building the Perfect Analytics Stack with JJ Reynolds, Vision Labs
Episode 224
JJ Reynolds is the founder of Vision Labs where he helps companies measure and take action on their marketing data.
In this episode, we discuss:
Why…1 year, 7 months ago
10 Black Friday Top Tips 2024 including Affiliate Marketing, Attribution, and Inventory Management
Episode 223
Welcome to this year’s Black Friday Top Tips episode!
Not only are my 10 guests offering excellent advice, each one is coming from a different persp…
1 year, 8 months ago
Q4 Updates: Key Updates and Best Practices in SEO with Alex Moss, Yoast
Episode 222
Alex Moss is Principal SEO at Yoast, and also co-founder of FireCask. He’s been in SEO for over 20 years working a mix of in house, agency-side, AND …
1 year, 8 months ago
Q4 Updates: Strategies to Leverage the Secondhand Market with Zoe Rowswell, Tern Eco
Episode 221
Zoe Rowswell is the co-founder of Tern Eco, and has some amazing Fashion eCommerce credentials.
Zoe was Director of eCommerce for Urban Outfitters, G…
1 year, 8 months ago
Q4 Updates: Optimising Opportunities in the Post-Purchase Stage with Hamish McKay, Order Editing
Episode 220
Hamish McKay is the founder of surprisingly ground breaking new eCommerce tool Order Editing.
Now helping over 600 Shopify merchants to improve post-…
1 year, 8 months ago
TikTok: Affiliate Marketing and Viral Growth Strategies with Noah Tucker, Social Snowball
Episode 219
Noah Tucker is the founder and CEO at Social Snowball, the word-of-mouth marketing platform for eCommerce.
Social Snowball’s affiliate & referral pro…
1 year, 8 months ago
TikTok: Optimising the Power of Creative, Creators, and Community with Gisela Benini, Genie Goals
Episode 218
Gisela Benini is a specialist in digital marketing, social media and eCommerce, and is one of the team at award-winning agency Genie Goals.
In this …
1 year, 9 months ago
TikTok: Creating Live Selling Experiences that Convert with Dawn Chubai, Live Selling School
Episode 217
Dawn Chubai is a live stream product selling expert!
She’s been working in TV and video for over two decades – originally as a TV presenter and journ…
1 year, 9 months ago