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Signs of Life (S2: E14)
You read that title correctly – we have signs of life in the ad account of our newly acquired brand 31 Bits. We've had some bumps in the road gettin…
5 years, 10 months ago
We Relaunched Our Ad Campaign. And It’s Going Badly. (S2:E13)
From acquisition, to relaunch, to this episode. Every weekly episode of the Ecommerce Playbook Podcast up until this point has been leadup to this m…
5 years, 10 months ago
One Topic With Taylor: Where Did The Marketing Campaign Go?
The first in a new monthly episode – CEO of Common Thread Collective, Taylor Holiday and host, Andrew Faris each bring one topic they've been wrestli…
5 years, 11 months ago
Failure To Relaunch (S2: E12)
The episode title pretty much says it all … But, when we started this podcast, we committed to sharing it all – the raw numbers, struggles, and growt…
5 years, 11 months ago
The 31 Bits Relaunch Is Officially Underway. Here's How It's Going. (S2:E11)
We finally relaunched our newly acquired brand, 31 Bits. After months of planning and research, we share how it went. Plus, get the exact strategies…
5 years, 11 months ago
We Solved Slick's #1 Problem (S2:E10)
Our brand, Slick Products, just had it’s biggest. win. ever. That’s because we (finally) solved the problem of customer retention. How? This Richard…
5 years, 11 months ago
Growth vs. Profit: How the Age Old Debate Is Unfolding (S2:E9)
On this week’s episode of the Ecommerce Playbook Podcast, we talk about the challenge of sorting out profit vs. growth. Truthfully, it’s something we…
6 years ago
Building A Brand Homepage: Design & Copywriting Strategies (S2: E8)
We are right on the cusp of rolling out all the work we’ve put in to get our newly acquired brand, 31 Bits, firing on all cylinders. That’s because …
6 years ago
The Headaches & Rewards of Building an Ethical Supply Chain (S2: E7)
The challenge and beauty of our newly acquired brand, 31 Bits, centers on its mission of ethical manufacturing. While we’re always striving for ethi…
6 years ago
Resisting The Tyranny Of The Urgent (S2:E6)
C.S. Lewis said it first, and we’re seconding it today on the Ecommerce Playbook Podcast. Regardless of what the gurus say, jumpstarting revenue isn…
6 years ago