Podcast Episodes

The Cobra Effect: When Your Best Intentions Backfire

Season 3 Episode 2

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Today's episode was brought to you by my newest Choice Hacking Academy course, "How to…

3 years, 2 months ago

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The Psychological Failure of New Coke

Season 3 Episode 1

Thank you so much for listening to the Choice Hacking podcast. 

Today's episode was brought to you by my newest Choice Hacking Academy course, "How to…

3 years, 2 months ago

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Uber: Part Two

Season 2 Episode 14

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Today's episode was brought to you by Campsite.bio. Click here to learn more and suppo…

3 years, 7 months ago

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Uber: Part One

Season 2 Episode 13

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Today's episode was brought to you by Campsite.bio. Click here to learn more and suppo…

3 years, 8 months ago

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The Pratfall Effect: What happens when brands f'up

Season 2 Episode 12

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Today's episode was brought to you by Campsite.bio. Click here to learn more and suppo…

3 years, 8 months ago

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How Target Used Psychology to Perfect Its Experience

Season 2 Episode 11

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Today's episode was brought to you by Campsite.bio. Click here to learn more and suppo…

3 years, 8 months ago

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How Netflix Used Psychology to Perfect Its Experience

Season 2 Episode 10

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Today's episode was brought to you by Audible. Click here to learn more and support th…

3 years, 11 months ago

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The Gruen Effect: The fascinating ways store environments affect what (and how much) we buy

Season 2 Episode 9

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Today's episode was brought to you by Calendly. Click here to learn more or visit Choi…

4 years ago

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Confirmation Bias: The ethics and advantages of customers' desire to be right

Season 2 Episode 8

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Today's episode was brought to you by Calendly. Click here to learn more or visit Choi…

4 years ago

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How Nike Used Psychology to Become the World's Biggest Sportswear Brand

Season 2 Episode 7

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Today's episode was brought to you by Calendly. Click here to learn more or visit Choi…

4 years, 1 month ago

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