Podcast Episodes
Back to SearchStartup masterclass - how Seedlip went from idea to Diageo exit in 3.5 years - Ben Branson
Episode 195
Ben Branson is the founder of Seedlip, a non-alcoholic spirit brand he started in 2015, and sold 3 years later to Diageo. Jon speaks to Ben about the…
1 year ago
Brand isn't dead, the 95:5 rule & why AI is B2B's most powerful painkiller - Jon Lombardo and Peter Weinberg
Episode 194
The B2B boys Jon Lombardo and Peter Weinberg return to the podcast for a third time, this time wearing their new distinctive assets. They go hard on …
1 year, 1 month ago
Airbnb on their big new innovation, in-housing creativity and brand led communication - Hiroki Asai
Episode 193
I speak to Airbnb's CMO, Hiroki Asai, fresh off their 2025 Summer Release, where they announced their brand new "Services" and "Experiences" addition…
1 year, 1 month ago
The future of X: winning back advertisers, breaking the news & building the world’s most powerful AI
Episode 192
Since Elon Musk acquired X (formerly Twitter) in 2022, the platform has undergone dramatic changes; slashing headcount, losing major advertisers, and…
1 year, 1 month ago
Mars Brand Building Masterclass with Rankin Carroll
Episode 191
Rankin Carroll is the Chief Brand Officer at Mars, having joined the company in 2002. Mars is responsible for some of the most well-known advertising…
1 year, 1 month ago
Chaos, Creativity & Courage - how Tubi took on the streaming giants - Nicole Parlapiano
Episode 190
Nicole Parlapiano is the CMO of Tubi, an ad-supported streaming platform taking on the subscription giants. Nicole has previously had her own dating …
1 year, 1 month ago
How not to be boring in B2B, AI agents and lessons from F1 - Colin Fleming
Episode 189
Colin Fleming is a returning guest, and the CMO of ServiceNow, a B2B company ripping up the B2B marketing playbook. It’s not the first time Colin has…
1 year, 2 months ago
Scott Galloway vs Rory Sutherland - is the era of brand over?
Episode 188
In a world first, Scott Galloway and Rory Sutherland go head to head to talk about some of the biggest topics in marketing. They lock horns on Scott'…
1 year, 2 months ago
Who killed Duo? How Duolingo built a brand on entertainment
Episode 187
Today, I’m joined by James Kuczynski, Creative Director at Duolingo, and Dan Salkey, Founding Partner at Small World, for a conversation on how to bu…
1 year, 2 months ago
Dan Ariely: the hidden forces that shape your customers' decisions
Episode 186
In this episode, we deep dive into the irrational world of customer behaviour with legendary behavioural economist Dan Ariely. Dan reveals why we’re …
1 year, 2 months ago