Podcast Episodes
Back to SearchAmerican Eagle’s Sydney Sweeney campaign - what really happened with CMO Craig Brommers
Episode 218
Craig Brommers, CMO of American Eagle, joins us to go behind the scenes of one of the most talked-about campaigns of the year; Sydney Sweeney for Ame…
11 months ago
David Droga: My greatest lessons from 37 years in advertising
Episode 217
After an illustrious 37-year career in advertising, legend David Droga is stepping down as CEO of Accenture Song and retiring. Under his leadership, …
11 months, 1 week ago
The behavioural hacks that create $Billion brands - Richard Shotton
Episode 216
Richard Shotton, author of The Choice Factory and the newly released Hacking the Human Mind, joins us to explore the behavioural science behind the w…
11 months, 2 weeks ago
70 Years of TV Advertising - why it works & the best ads of all time - Carolyn McCall, ITV
Episode 215
Dame Carolyn McCall OBE is the CEO of ITV, the UK’s biggest commercial broadcaster. She was previously CEO of The Guardian Media Group and easyJet, a…
11 months, 3 weeks ago
How to become an extraordinary marketing leader - John Amaechi
Episode 214
What separates an ordinary manager from an extraordinary leader? Psychologist, best-selling author, and former NBA player John Amaechi joins us to ex…
1 year ago
CMO masterclass & how to grow billion dollar brands with PepsiCo CMO Jane Wakely and Neil Barrie
Episode 213
What makes a world-class CMO? In this masterclass, we’re joined by Jane Wakely, CMO of PepsiCo, and Neil Barrie, founder of 21st Century Brands, to e…
1 year ago
Mark Ritson on why everyone is wrong about Sydney Sweeney, the 3 rules of creativity & why strategy always comes before tactics
Episode 212
Returning guest and everyone's favourite marketing professor, Mark Ritson, is back. As usual, Mark comes out firing with some no nonsense advice to a…
1 year ago
Deliciously Ella: how Ella Mills turned her personal brand into a global success
Episode 211
Ella Mills is the co-founder of Deliciously Ella, which began in 2012 as a simple blog sharing healthy recipes. What started online quickly grew into…
1 year ago
That s**t will never sell - Baileys inventor on how innovation works - David Gluckman
Episode 210
David Gluckman, the man who invented Baileys and author of That S**t Will Never Sell, joins us to share stories from his legendary career in brand cr…
1 year ago
How brand can become your company’s greatest asset - Jonny Bauer
Episode 209
Jonny Bauer has helped transform some of the world’s biggest brands, from revitalising Axe (Lynx for UK listeners) at BBH to building strategy from t…
1 year ago