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How to punch above your weight - David Thomas, Commercial Director, Southampton FC

Episode 19

Confession time. As a Saints fan, this is certainly a case of mixing business with pleasure. But bear with me for a moment. A year ago Saints suffere…

5 years, 9 months ago

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Achtung! How to create and sustain attention - Orlando Wood, System1

Episode 18

Here's what we covered in this episode:

Who is Orlando and what is Lemon all about?Have the insights in Lemon changed on the back of the Coronavirus c…

5 years, 11 months ago

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Mark Ritson - The s**t, the pipe, and what to do with it

Episode 17

Here's what we covered in this episode:

Find out what inspired Mark to switch the actual classroom for the virtual oneHow he ended up being the old, r…

6 years, 1 month ago

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Why we must focus on what matters - Mark Borkowski

Episode 16

Mark Borkowski is PR written large. He represents international celebrities and corporate heavyweights and is a sought-after commentator on the world…

6 years, 2 months ago

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Why it’s time for a new brief - Alex Myers

Episode 15

What we covered in this episode:

Why some brands have accelerated their growth with 3 years of market progression in 3 months, while others hit hardHo…

6 years, 2 months ago

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An uncommon approach to the crisis - Lucy Jameson

Episode 14

In this episode we discuss:

Brewdog's hand sanitiserITV's Clap From Our Carers campaignWhy Uncommon are making candlesHow Boris could have handled his…

6 years, 3 months ago

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Why there has never been a better time to advertise - Kate Waters, ITV

Episode 13

Kate joined ITV in 2019 in the newly created role of Director of Client Strategy and Planning, with a remit to help ITV Commercial build broader and …

6 years, 3 months ago

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The impact of covid-19 on an ad agency - Ian Millner

Episode 12

Ian Millner is global CEO and co-founder of Iris - one of the most successful independent agencies in the UK. He set the agency up 20 years ago as a …

6 years, 3 months ago

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Creative effectiveness in a crisis - Orlando Wood

Episode 11

Orlando Wood is the chief innovation officer at System1, and author of the IPA's best-selling book, Lemon. He also happens to be my colleague.

What we…

6 years, 4 months ago

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How to stay positive during the crisis - Simon Dent & Ben Bidwell

Episode 10

About the guests:

Simon Dent
Simon Dent is a former sports lawyer and founder of Dark Horses, a sports marketing agency. Simon had experience of mental…

6 years, 4 months ago

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