Episode Details

Back to Episodes

Creative effectiveness in a crisis - Orlando Wood

Episode 11 Published 6 years, 2 months ago
Description

Orlando Wood is the chief innovation officer at System1, and author of the IPA's best-selling book, Lemon. He also happens to be my colleague.

What we cover:

  • What is Lemon all about?
  • How right-brained attributes in advertising can help long term brand building
  • What impact will the Coronavirus have on the left-right brained way we think of the world?
  • Should you continue doing the 'Covid-Ads' or should you stick to what you know?
  • Can old Ads really be effective? Should brands go into the archives?

Follow me:

Contact me:

Listen Now

Love PodBriefly?

If you like Podbriefly.com, please consider donating to support the ongoing development.

Support Us