Podcast Episodes
Back to SearchHow to Activate a Killer Brand, with Natalie Cotter, Sr. Director, Digital Retail at Liquid Death Mountain Water
Episode 248
Standing out in a crowded beverage market takes creativity, endless energy, and, at least in one case, a passion for murder. I’m talking of course ab…
2 years, 4 months ago
Best-in-Class Data Governance Takes a Community, with Lindsay Savage, Sr. Director, Business Platforms & Data Governance at Georgia-Pacific
Episode 247
Accurate, complete, reliable data is the enabler of all business operations, and particularly so in commerce. The trick is to create a set of people,…
2 years, 5 months ago
How to Be a Big Bet Legend, with John Rossman, co-author of Big Bet Leadership: Your Transformation Playbook in the Hyper-Digital Era
Episode 246
There’s a distinct sense that we are at the precipice of another era-defining change in commerce, business, and even societies. A moment where leader…
2 years, 5 months ago
How to Access and Measure Retail Media Networks in the Wild West Era, with Andreas Reiffen, CEO & Co-Founder, Crealytics
Episode 245
More and more retailers are bringing their retail media networks online in 2024, which is both a management and measurement challenge for brands, but…
2 years, 5 months ago
You Have Best-In-Class Digital Content, BUT is it Effective?, with Shazer Baig, Ecommerce Director at L’Oreal, Mike Black, CMO at Profitero, and Kathleen Harrington, Vice President, Digital Merchandising at Hasbro
Episode 244
Content is understandably a key focus for digital leaders: it's the first thing consumers see and a key factor in their decision-making. Brands have …
2 years, 5 months ago
The Funeral Preparations for the Death of the Cookie Must Start Now, with Jeff Greenfield,CEO at Provalytics
Episode 243
Well, folks, this is it. 2024 is actually the year the cookie finally dies. No more reprieves. And that means you need to get really serious about th…
2 years, 6 months ago
2024: The Year of OMNIGEDDON!, with Chris Perry, Chief Learning Officer at firstmovr
Episode 242
The opportunity to take full advantage of growth opportunities of the next few years will come from evolving your strategies and tactics to be fully …
2 years, 6 months ago
Driving PDP Performance Through Authenticity at Scale, with Tom Logan, Co-founder & CEO at Cohley
Episode 241
The data is clear - in the age of authenticity, user generated content is a critical component in driving higher conversion rates, satisfaction, and …
2 years, 6 months ago
Predictions for 2024 in Ecommerce, with Andrea Leigh, Founder & CEO, Allume Group
Episode 240
Every quarter, the ecommerce education consultancy Allume Group consolidates the output of expert conversations, annual reports, and the latest data …
2 years, 6 months ago
Attribution is Dead. Long Live Statistical Modeling, with Meghan Corroon, Founder and CEO at Clerdata
Episode 239
The data sources that the industry has used to measure the performance of media are disintegrating around us. Basically, attribution is dead. And the…
2 years, 6 months ago