Podcast Episodes

The $10,000 Marketing Mistake I Never Talk About

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Season 6 Episode 28

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A candid look at a major marketing initiative that failed and the expensive lessons learned.

Facebook advertising with zero trackingPaying for backlink serviceHiring too many writers and it not paying…

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Published on 10 months, 1 week ago

Thoughts on Selling Products to Businesses (B2B)

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Season 6 Episode 27

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Have you thought about that for your own company? Do you just consider a percentage for every person who’s trained? or one price to train 100 people for instance?

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Published on 10 months, 1 week ago

How I Slowed Down After Taking a Break

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Season 6 Episode 26

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I took a massive break at the end of 2024. And here's what I learned from that mental recharge.

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Published on 10 months, 1 week ago

Everything You Wanted to Know About Selling a Course

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Season 6 Episode 25

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I don't think you ever talk about actually what's in your course, and how do you decide what's good about it and what's not, or what needs to be updated. Why a course and not a membership or communit…

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Published on 10 months, 2 weeks ago

Share This Episode With 1 Friend

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Season 6 Episode 24

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An episode introducing new people to the podcast.

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Published on 10 months, 2 weeks ago

How to Improve My Online Business

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Season 6 Episode 23

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Raise pricesDo less, but more on the things that workFocus on improving existing structures- do not invent new onesNiche down

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Published on 10 months, 2 weeks ago

The Art of Selective Scaling

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Season 6 Episode 22

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Exploring when to deliberately keep your business small versus when to expand, based on Matt's experience growing Swim University with just a 3-person team.

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Published on 10 months, 2 weeks ago

8 Cheap Hacks That Might Help Social Media Growth

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Season 6 Episode 21

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New B-roll: a steady stream of new b-roll will keep our content looking fresh and provide us more opportunities for visual hooks.Running Ads: running low budget ads to our lead magnets and products w…

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Published on 10 months, 2 weeks ago

Preparation is Underrated

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Season 6 Episode 20

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Being prepared is underrated. I want to practice preparation in all my work.

ResearchPlanExecute

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Published on 10 months, 3 weeks ago

10 Ways to Make SEO Articles Better

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Season 6 Episode 19

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How to Make SEO Articles Better

Answer the question in the first paragraph, even if it’s just a quick summary.Be direct with the headlinesThe Smart Way to Kill Algae In Your Pool Quickly -> The Fastes…

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Published on 10 months, 3 weeks ago