Podcast Episodes
Back to SearchBrainstorming Better Social Media Posts
Season 6 Episode 39
I know I can come up with some good ideas on how to reach my audience without looking like a bunch of ads.
Published on 9 months, 3 weeks ago
Developing a Facebook Posting Schedule
Season 6 Episode 37
Let's brainstorm a schedule for creating more unique posts on Facebook to increase brand awareness.
Published on 9 months, 3 weeks ago
How to NOT Tank Your Business
Season 6 Episode 36
One of my favorite local businesses closed down abruptly and I want to discuss why and how to avoid this in my own business.
Published on 9 months, 3 weeks ago
The Long Game of Brand Building (with MVS)
Season 6 Episode 35
Discussing the strategic approach to building a lasting brand in a niche market, using Swim University's 18-year journey as a case study.
Published on 10 months ago
My 6 Principles of Website Design
Season 6 Episode 34
Here are my key rules/principles in web design...
Color ChoicesColor HierarchyFont Choices (Family and Size)Mobile-FirstNavigation SimplicityMake It About THEM— Not you.Published on 10 months ago
Designing My Home to Sell and Ship Books
Season 6 Episode 33
I turned an empty room in my home into a shipping bay for my book business.
Published on 10 months ago
Try This Before Making Your Next Piece of Content
Season 6 Episode 32
Pre-production is more important than post production.
Write a script (even if you don’t say it verbatim).Make it shorter.Make it so a 4th grader can understand.Test for resonance.Listen to the repeat…Published on 10 months ago
Starting a YouTube Channel From Scratch as a Beginner
Season 6 Episode 31
What would I do if I were starting from zero as a YouTuber in 2025? No equipment experience, making thumbnails, camera experience, knowledge of editing videos, and so on. What software and pieces of …
Published on 10 months ago
The Only 5 Emails You Need for a Successful Sale
Season 6 Episode 30
A deep dive into my proven email sequence for sales campaigns and why each message serves a specific purpose.
Teaser email (optional): Sent in advance of the sale, a teaser email can generate exciteme…Published on 10 months, 1 week ago
How I Could Have Scaled Revenue Faster
Season 6 Episode 29
Given what you know now that you didn't when you started, do you think you could have grown Swim University's revenue faster? If not, why? If so, how?
Published on 10 months, 1 week ago