Podcast Episodes

How To Optimize Your Business Processes

“I need more leads.” 

That’s the default response when gym owners feel stuck. But what if leads aren’t the problem at all? What if the real issue is b…

1 year, 4 months ago

What Makes A Gym Business Valuable To Buyers w/ Brook Hartnett

Gym owners spend years building their businesses — early mornings, long days, and countless client sessions. But when it’s finally time to sell, most…

1 year, 4 months ago

$417 Per Month Membership

It started with a comment – one word, blunt and honestly offensive: “retarded.”

Tim had posted an ad comparing two gyms, both with 100 members. One gy…

1 year, 5 months ago

Profit Centers for Gyms - The 5 Questions I Ask

Adding more revenue streams sounds like the best way to grow your gym… but is it?

Many gym owners fall into the trap of launching new services—supplem…

1 year, 5 months ago

Make The Switch

"We should have done this sooner."

That’s the first thing every gym owner says after switching from large group training to semi-private. No one ever …

1 year, 5 months ago

You Need More Than One

What happens if a fisherman heads out to sea with just one fishing line? No backup rods, no different baits – just one shot at catching something.

If …

1 year, 5 months ago

How I Make Decisions Around Spending Money On The Gym

Can I afford this?

This is the first question most gym owners ask when they look at a new expense. But that’s not the right question – it’s one driven…

1 year, 5 months ago

The Membership Mindset

Imagine walking into a Cheesecake Factory. The menu is massive – pages upon pages of options. Sounds great, right? But let’s be real… are they truly …

1 year, 5 months ago

How To Keep Your Gym Clients Longer

“More leads will fix my business.”

That’s what many gym owners think. But in reality, packing your gym with new members won’t matter if they don’t sta…

1 year, 5 months ago

Your Competition Down The Street

Walk into any gym, and you'll hear the same pitch – fitness, nutrition, and accountability. Every gym owner swears their method is the best, but to t…

1 year, 5 months ago