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#374. How to Reframe Your Business Story to Increase your Brand Equity
#374. How to Reframe Your Business Story to Increase your Brand Equity

Clate Mask, co-founder and CEO of Keap and co-author of New York Times best-seller Conquer Chaos, shares how they reframed the Infusionsoft brand sto…

4 years ago

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#373: 5 Agile Conversations to Make Your Business Storytelling More Agile
#373: 5 Agile Conversations to Make Your Business Storytelling More Agile

Jeffrey Fredrick and Douglas Squirrel, co-authors of Agile Conversations: Transform Your Conversations, Transform Your Culture, share the five agile …

4 years ago

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#372: Your MBA Class on Business Storytelling in Under 60 Minutes
#372: Your MBA Class on Business Storytelling in Under 60 Minutes

Karen Padilla is a Guatemalan marketer pursuing a master's degree in Global Brand Management at Griffith College Dublin. For her thesis, Karen interv…

4 years ago

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#371: How to Grow Your Brand Like a Weed With Storytelling
#371: How to Grow Your Brand Like a Weed With Storytelling

Stu Heinecke, author of How to Grow Your Business Like a Weed, marketer and Wall Street Journal cartoonist, lays out a complete model for explosive b…

4 years ago

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#370: How to Overcome Stigma With Your Story
#370: How to Overcome Stigma With Your Story

Erik Osland, Managing Partner of evolvedMD, and Sentari Minor, Head of Strategy, share how to overcome stigma by reframing your personal and brand st…

4 years, 1 month ago

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#369: The Easiest Way to Capture Testimonial Stories
#369: The Easiest Way to Capture Testimonial Stories

Gavin & Martine Hammar, founders of StoryPrompt.com, share how they used brand storytelling to grow and sell their first venture, Sendible, and are n…

4 years, 1 month ago

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#368: How Agile Storytelling is Key to Building an Engaged Community
#368: How Agile Storytelling is Key to Building an Engaged Community

Dana Malstaff, Founder of Boss Mom and the creator of the Nurture to Convert Society, shares how to build an over-the-top engaged community through w…

4 years, 1 month ago

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#367. How to Use Agile Communications to Scale Your Growth
#367. How to Use Agile Communications to Scale Your Growth

Dorian Stone, Head of Organizations Revenue at Grammarly, shares how to create effective organizational communication through agile storytelling to i…

4 years, 1 month ago

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#366: How to Use Storytelling to Sell Your Online Business
#366: How to Use Storytelling to Sell Your Online Business

Episode 366

Blake Hutchison, CEO of Flippa.com, shares how they use storytelling to drive buyers and sellers to the largest marketplace for online businesses.

Pu…

4 years, 1 month ago

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#365: Video Tips for Virtual Sales and Marketing Storytelling
#365: Video Tips for Virtual Sales and Marketing Storytelling

Julie Hansen, author of the Top Sales Book of 2021, Look Me In The Eye: Using Video to Build Relationships with Customers, Partners, & Teams, shares …

4 years, 2 months ago

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