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#423: Ch. 3, Stakes – How to Connect With the Wishes and Wants of Your Customers
Park Howell reads chapter three of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. You…
3 years ago
#422: How to Win Over Audiences Using the Jiu-jitsu of Business Communications: Storytelling
Rener Gracie, Owner of Gracie Jiu-Jitsu University and co-author of The 32 Principles: Harness the Power of Jiu-Jitsu to Succeed in Business, Relatio…
3 years, 1 month ago
#421: Ch. 2, Heroes: How to Understand Your Customers to Build a Tribe
Park Howell, founder of the Business of Story, helps you clarify your brand story by reading chapter two of his book, Brand Bewitchery: How to Wield …
3 years, 1 month ago
#420: Ch. 1, Backstory: How to Clarify Your Brand Story for Deliberate Growth
Park Howell, founder of the Business of Story, helps you clarify our brand story by reading the insights in chapter one of his book, Brand Bewitchery…
3 years, 1 month ago
#419: The Art, Science and Storytelling that Creates Memorable Events
Phil Mershon, Director of Experience for Social media Examiner and author of Unforgettable: The Art and Science of Creating Memorable Experiences, sh…
3 years, 1 month ago
#418: How to Use the Story Cycle System™ to Make Your Presentations Vastly More Persuasive
Park Howell, the founder of The Business of Story, walks you through how you can easily use the 10-step Story Cycle System™ to create compelling pres…
3 years, 1 month ago
#417: How to Reel In Your Audience With Your Stories
Steve Multer, Chief Storytelling Officer and author of Nothing Gets Sold Until the Story Gets Told: Corporate Storytelling for Career Success and Va…
3 years, 2 months ago
#416: See More Sales by Revealing Your Storytelling Blind Spots
Connie Whitman, CEO of Changing the Sales Game, best-selling author and host of the Changing the Sales Game and Enlightenment of Change podcasts, e…
3 years, 2 months ago
#415: How to Position Your Brand as The First, The Best, or The Only
Isabelle Mercier, co-founder of LeadZone Strategies, and Equine-Guided Strategist, Margarita Romano, co-authors of Sitting on the Fence: How to Love…
3 years, 2 months ago
#414: Why Belief is at the Heart of Every Effective Business Story
Julie Ciradi, mindset and performance coach, founder of IGNITE Her Coaching and host of IGNITE Her Mind Podcast, shares how belief is the cornerstone…
3 years, 2 months ago