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#443: Using Storytelling to Hire Epic Managers For Your Business
Ross Weisman, Managing Partner of Epic Managers, shares how they use storytelling to recruit, place, train and retain top managers for franchises aro…
2 years, 8 months ago
#442: Why the Best Storytellers are Slow and Curious
Dan Heath is a senior fellow at Duke University's Center for the Advancement of Social Entrepreneurship. He is the coauthor (along with his brother, …
2 years, 8 months ago
#441: Are We Being Seduced by Stories in Business and Politics?
Peter Brooks, Sterling Professor of Comparative Literature Emeritus at Yale University and author of Seduced by Story: The Use and Abuse of Narrative…
2 years, 8 months ago
#440: How to Heat Up Your Cold Calls With the Superpower of Storytelling
Justin Michael, author of Sales Superpowers: A New Outbound Operating System to Drive Explosive Pipeline Growth, explores how to tap into the Limbic …
2 years, 8 months ago
#439: How to Leverage Business Storytelling to Eliminate Employee Churn
Joey Coleman, Chief Experience Composer of Design Symphony and author of Never Lose and Employee Again: The Simple Path to Remarkable Retention, shar…
2 years, 9 months ago
#438: How to Craft Your Origin Story Using the Hero's Journey
Park Howell reads appendix two of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Lear…
2 years, 9 months ago
#437: How to Create Super Sticky Brand Names That Soup Up Your Story
Alexandra Watkins, Chief Executive Boss Lady of Eat My Words and author of Eat My Words: How to Create Brand Names That Stick, shares how to brainsto…
2 years, 9 months ago
#436: Brand Bewitchery: Using the Story Cycle System™ for Presentation Creation
Park Howell reads appendix one of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. Lear…
2 years, 9 months ago
#435: Brand Bewitchery Ch. 11 & Ch. 12: How to Debut and Scale Your New Brand Story
Park Howell reads chapters 11 & 12 of his book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. …
2 years, 10 months ago
#434: How Stories Drive Learning & Development to Dramatically Upskill Your People
Charles Good, President of the Institute for Management Studies (IMS), share how they use storytelling in all of their executive training and how the…
2 years, 10 months ago