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Burned Out Healthcare Worker to Healthcare Copywriter - Molly's Story (Episode 279)
Episode 279
Our feelings on niching have never wavered: niching unnecessarily limits your opportunities, especially when you’re first starting out.
But what if y…
4 months, 2 weeks ago
Hot Takes on Banner Ads (With Actual Examples) (Episode 278)
Episode 278
Ever wonder what makes a banner ad actually work?
As in: what separates a scroll-past banner ad from a stop-and-click banner ad?
While Kate and I do…
4 months, 3 weeks ago
Would You Send a $120K Proposal? She Did. - Victoria's Story (Episode 277)
Episode 277
Talking on the phone feels a little old school, don’t you think? ☎️
But guess what?
It’s still how a lot of business gets done.
And one phone call co…
5 months ago
Here's Exactly What I'd Say on a Discovery Call (Episode 276)
Episode 276
OK first things first so we’re on the same page:
A Discovery Call is one of the most important calls you have as a copywriter.
This is where you and …
5 months, 1 week ago
Freelance Copywriter Turned Nonprofit Comms Manager - Catching Up with Jen (Episode 275)
Episode 275
Have your heart set on freelancing?
A lot of copywriters do. And that was Jen, too. She was freelance or bust.
In fact, the last time we talked to he…
5 months, 2 weeks ago
Your Next Copywriting Client Isn’t Online (Episode 274)
Episode 274
When you think of “networking,” what do you think of?
😖 “Hello my name is …” name tags and business cards being shoved at you like confetti?
😫 Memor…
5 months, 3 weeks ago
In-House Copywriter to Agency Copywriter - Catching Up with Kelsey (Episode 273)
Episode 273
If you heard our first conversation with Kelsey then you already know she’s a bada** human.
If you missed that conversation, I can’t even sum up all …
5 months, 4 weeks ago
"Don't Believe Everything You Think": How to Track & Test Your Thoughts (Episode 272)
Episode 272
Even the MOST successful people have intrusive thoughts.
Yes, influencers on Instagram who share their flawless-looking morning routines five times a…
6 months ago
Meta Ads: the Biggest Opportunity for Copywriters Right Now (Episode 271)
Episode 271
The biggest opportunity for copywriters right now?
Meta ads.
If you’re like, “But Nicki, haven’t Meta ads always been a big opportunity? And isn’t Fa…
6 months, 1 week ago
Writing Inclusive Copy (Episode 270)
Episode 270
Is your copy unintentionally alienating parts of its intended audience?
We're getting tactical on this week's Build Your Copywriting Business podcast…
6 months, 2 weeks ago