Episode Details

Is your copy unintentionally alienating parts of its intended audience?

We're getting tactical on this week's Build Your Copywriting Business podcast episode and digging into how you can keep your copywriting inclusive while still writing to a target audience.

You might be thinking, "Nicki, if my creative brief says the audience is men over 50, I'm going to write to men over 50, right?" 

Yes, but even well-meaning writers unintentionally limit their copy because we all write from our own experiences.

So, Kate and I are sharing tips for how you can avoid stereotypes and ask your clients the questions you need to ask to write the best copy possible.

------------------

Get Free Copywriting Training here