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Hotels Spent 10 Years Fighting OTAs — Then AI Showed Up and Changed Everything
Hotels and OTAs have been battling over direct bookings for a decade — here's who's actually winning, Marriott just struck a deal that signals hotels…
4 months ago
Ryanair Just Made Every Other Airline Look Bad
The U.S. scales back a social media vetting proposal that was scaring off international visitors, Dubai's $400 million in hotel relief is welcome but…
4 months ago
Gulf Travelers Are Searching but Not Booking, and Brand USA Wants Canadians Back
Gulf travelers are flooding search engines but holding off on bookings as the Iran war reshapes travel demand, Brand USA launches a charm offensive t…
4 months, 1 week ago
Expedia Is Rethinking AI, and Google Is Coming for Hotel Bookings
Expedia makes its second acquisition of 2026 and does a reset on its AI strategy, Google officially names hotel booking as the next frontier for agen…
4 months, 1 week ago
NYC Hotel Workers Land a Historic Deal, and It's Going to Cost You
New York City hotel workers secure a landmark eight-year labor deal, Ryanair's CEO ties his fuel outlook directly to Trump's midterm ambitions, and C…
4 months, 1 week ago
Americans Are Desperate to Travel, but Not Everyone Can Afford To
Americans are hungry for summer travel despite rising costs, Brand USA launches a fact-checking platform to win back international visitors, and new …
4 months, 1 week ago
Travel Inflation Is Surging Faster Than the Economy
Travel prices climb at twice the rate of inflation, the U.S. eases visa rules for World Cup fans, and Abu Dhabi reveals the future home of its massiv…
4 months, 2 weeks ago
Travel Demand Is Splitting the World Into Winners and Losers
Booking Holdings faces a strategic identity test, Mediterranean destinations absorb redirected travel demand, and United locks in an expensive new la…
4 months, 2 weeks ago
TikTok Is Officially a Travel Booking Platform
TikTok launches in-app travel booking, U.S. inbound tourism drops sharply, and World Cup pricing spirals into luxury-only territory.
On today’s Skift…
4 months, 2 weeks ago
Spirit’s Shutdown Is Making Airfare Pain Even Worse
Fuel costs surge, travel companies absorb billions in Iran war losses, and hotel CEOs debate whether the economy is finally catching up to luxury tra…
4 months, 2 weeks ago