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Gulf Travelers Are Searching but Not Booking, and Brand USA Wants Canadians Back
Description
Gulf travelers are flooding search engines but holding off on bookings as the Iran war reshapes travel demand, Brand USA launches a charm offensive to win back Canadian visitors, and Expedia reveals the next big piece of its AI roadmap for B2B partners.
On today's Skift Daily Briefing, Sarah Dandashy breaks down why the Gulf's search-to-booking gap signals a demand delay rather than a demand collapse, how Brand USA is rebuilding its Canadian strategy from scratch on a dramatically reduced budget, and why Expedia's new MCP server is the unglamorous infrastructure play that could quietly reshape how AI books travel.
Articles Referenced: Honorable Mention: @AskAConcierge on IG
Gulf Travelers Are Searching, Not Booking: How the Iran War Is Reshaping Travel Demand
Brand USA Plans New Campaign To Win Back Canadian Travelers
Expedia to Launch Agentic AI Tools for B2B Partners
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