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H-1B Costs, Airbnb’s New Services and IHG’s Expansion
H-1B Costs, Airbnb’s New Services and IHG’s Expansion

A proposed $100,000 H-1B visa fee would hit tech-heavy employers far more than travel brands, but travel could feel second-order effects through its …

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Marriott’s Bet, APAC’s Rebound and Loyalty Leaks
Marriott’s Bet, APAC’s Rebound and Loyalty Leaks

Marriott held its first “Members’ Day,” inviting 75 Bonvoy members to HQ to test concepts like revamped lounges, new spa amenities, and an AI chatbot…

1 year ago

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Cracks in Travel Giants, AmexGBT on Consolidation, and How Airlines Win with Culture
Cracks in Travel Giants, AmexGBT on Consolidation, and How Airlines Win with Culture

Skift CEO Rafat Ali argues that cracks are forming in the travel oligopoly of Booking, Expedia, Airbnb, and Trip.com, with B2B strategies and task-sp…

1 year ago

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TSA's Liquid Changes, Expedia's Growth and Royal Caribbean's AI
TSA's Liquid Changes, Expedia's Growth and Royal Caribbean's AI

The TSA is “looking aggressively at liquids,” signaling potential changes to the 3.4-ounce rule, while also preparing for a possible government shutd…

1 year ago

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Frontier Claps Back at United, IHG Looks to Asia and Airbnb Is ‘Serious’ About Hotels
Frontier Claps Back at United, IHG Looks to Asia and Airbnb Is ‘Serious’ About Hotels

IHG is prioritizing Asia for growth, with CEO Elie Maalouf planning to double the company’s presence in Japan to nearly 100 hotels and surpass 1,000 …

1 year ago

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Airbnb’s Growth, Booking’s AI Optimism and Ace Hotels’ Sale
Airbnb’s Growth, Booking’s AI Optimism and Ace Hotels’ Sale

Airbnb CEO Brian Chesky said he’s dissatisfied with the company’s single-digit growth (8–10% in Q3) and plans to accelerate in 2026 by diversifying i…

1 year ago

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Online Travel Battles, A TikTok Deal and Amex’s New Travel App
Online Travel Battles, A TikTok Deal and Amex’s New Travel App

Online travel giants are leaning hard into B2B: Booking is consolidating partner teams across Booking.com, Priceline, and Agoda; Hopper’s focus has s…

1 year ago

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Booking’s AI Bet, Marriott’s Loyalty Push and Hotels’ Tech Hurdles
Booking’s AI Bet, Marriott’s Loyalty Push and Hotels’ Tech Hurdles

Booking Holdings is developing agentic AI to create a more personalized travel assistant capable of taking actions like booking flights, with CFO Ewo…

1 year ago

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Delta’s Big Spenders, Airbnb’s AI Future and Canada’s U.S. Travel Slump
Delta’s Big Spenders, Airbnb’s AI Future and Canada’s U.S. Travel Slump

Delta’s Ed Bastian said most of the airline’s revenue now comes from households earning $100,000+—a key reason carriers are leaning into premium and …

1 year ago

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Travel Power Players, Translating AirPods and a Healthier United
Travel Power Players, Translating AirPods and a Healthier United

Skift’s latest Power Rankings spotlight bold leaders reshaping travel, from Airbnb’s Brian Chesky relaunching Experiences, to Perplexity’s Aravind Sr…

1 year ago

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