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Prioritizing PR over advertising with Laura Ries
Prioritizing PR over advertising with Laura Ries

Episode 18

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Our episode guest is Laura Ries, president at Ries & Ries. Laura is a branding guru and the bestselling author of “The Fall of Advert…

5 years, 9 months ago

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The decay of civility in public discourse with Syracuse University’s Anthony D’Angelo
The decay of civility in public discourse with Syracuse University’s Anthony D’Angelo

Episode 17

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Learn how the decay of civil public discourse is hurting our democracy with our guest, Anthony D’Angelo.

Guest:

Our episode guest is A…

5 years, 9 months ago

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Learning from the COVID-19 pandemic and preparing for a crisis with Firehouse Subs’ Kristen Majdanics
Learning from the COVID-19 pandemic and preparing for a crisis with Firehouse Subs’ Kristen Majdanics

Episode 16

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Find out what lessons Firehouse Subs learned from the COVID-19 pandemic and how you can implement these solutions at your company wit…

5 years, 10 months ago

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Improving your earned media coverage with Axia Public Relations’ Jason Mudd, APR
Improving your earned media coverage with Axia Public Relations’ Jason Mudd, APR

Episode 15

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Jason Mudd is an expert in earned media and media relations. Learn Axia Public Relations’ earned media process and how your company c…

5 years, 10 months ago

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How your company can effectively hire and work with a PR agency with Drew McLellan
How your company can effectively hire and work with a PR agency with Drew McLellan

Episode 14

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Guest:

Our episode guest is Drew McLellan, CEO at the Agency Management Institute. For almost 30+ years, McLellan has been in the adve…

5 years, 10 months ago

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How to use personality analytics to better hire, engage, and develop employees with Dolly Penland
How to use personality analytics to better hire, engage, and develop employees with Dolly Penland

Episode 13

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Learn how to hire the best individual for your company, lead them to their highest potential, and remotely manage them during the pan…

5 years, 10 months ago

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Transitioning from a career in journalism to PR with Crowley’s David DeCamp
Transitioning from a career in journalism to PR with Crowley’s David DeCamp

Episode 12

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Learn how you can transition a career in journalism to PR with our guest David DeCamp, corporate communications manager at Crowley.

G…

5 years, 11 months ago

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Going on "Undercover Boss" with Executive Producer Mike Cotton
Going on "Undercover Boss" with Executive Producer Mike Cotton

Episode 11

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Learn the production process for Undercover Boss and what it’s like to be on the show with our guest Mike Cotton. Cotton is an execut…

5 years, 11 months ago

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Earned media attribution technology, PR research, and calculating PR's ROI w/ Cision's Mark Weiner
Earned media attribution technology, PR research, and calculating PR's ROI w/ Cision's Mark Weiner

Episode 6

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Learn about earned media attribution technology, quantifying ROI for your PR, and making better business decisions with our guest Mar…

5 years, 11 months ago

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What it takes to get on Undercover Boss with Axia Public Relations’ Jason Mudd, APR
What it takes to get on Undercover Boss with Axia Public Relations’ Jason Mudd, APR

Episode 5

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Jason helps companies get their bosses on Undercover Boss. Learn what it takes to get your company on Undercover Boss and why your co…

5 years, 11 months ago

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