Podcast Episodes
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145: Barbara Galiza: The inconvenient truths of attribution no one wants to admit
What’s up everyone, today we have the pleasure of sitting down with Barbara Galiza, Growth and Marketing Analytics Consultant.
Summary: Attribution is…
1 year, 9 months ago
144: Steven Aldrich: Identify the martech you really need with a bottom-up analysis
What’s up everyone, today we have the pleasure of sitting down with Steven Aldrich, Co-CEO and Co-Founder at Ragnarok NYC.
Summary: Like the aftermat…
1 year, 9 months ago
143: Danny Lambert: A guide to data transformation and building a warehouse-first martech stack
What’s up everyone, today we have the pleasure of sitting down with Danny Lambert, Director of Marketing Operations at dbt Labs.
Summary: Marketers o…
1 year, 10 months ago
142: Lourenço Mello: Snowflake's Product Marketing Lead on the marketing data stack of the future
What’s up everyone, today we have the pleasure of sitting down with Lourenço Mello, Product Marketing Lead at Snowflake.
Summary: Lourenço drops us s…
1 year, 10 months ago
141: Rutger Katz: Cutting through the fluff of Lean methodology and recognizing when process gets in the way of efficiency
What’s up everyone, today we have the pleasure of sitting down with Rutger Katz, GTM Operations Consultant.
Summary: Rutger helps us cut through the …
1 year, 10 months ago
140: Jared DeLuca: Appcues’ Director of Ops on integrating demo bookings within your product and using AI to uncover incremental lifts from drip campaigns
What’s up everyone, today we have the pleasure of sitting down with Jared DeLuca, Director of Operations at Appcues.
Summary: Jared takes us inside th…
1 year, 10 months ago
139: Ron Jacobson: Why multi-touch attribution excels in credit distribution but fails in causality
What’s up everyone, today I have the pleasure of sitting down with Ron Jacobson, Co-founder and CEO of Rockerbox
Summary: Multi-touch attribution does…
1 year, 11 months ago
138: Erin Foxworthy: Snowflake’s Industry Lead on the future of data warehousing, from APIs to data sharing and a unified data layer
What’s up everyone, today we have the pleasure of sitting down with Erin Foxworthy, Industry Lead, Advertisers & Agencies at Snowflake.
Summary: In t…
1 year, 11 months ago
137: Liam Moroney: Rethinking measurement by balancing pipeline, brand, and long-term value in a nonlinear world
What’s up everyone, today we have the pleasure of sitting down with Liam Moroney, Co-Founder of Storybook Marketing.
Summary: Liam handed us warm tea…
1 year, 11 months ago
136: Benoit Leggieri: Livestorm’s Head of Growth on crafting revenue driving workflows with Customer.io
What’s up everyone, today we have the pleasure of sitting down with Benoit Leggieri, Head of Growth at Livestorm.
Summary: Benoit offers a behind-the…
1 year, 11 months ago