Podcast Episodes
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What Subscription Apps Can Learn About Monetization From Gaming — Mathias Gredal Nørvig, Subway Surfers
Episode 141
On the podcast we talk with Mathias about running Subway Surfers' marketing machine on salaries, not ad spend, leaving money on the table to protect …
1 year, 1 month ago
Value-Driven Growth: LinkedIn's Billion-Dollar Subscription Strategy — Ora Levit, LinkedIn
Episode 140
On the podcast we talk with Ora about LinkedIn’s value-driven growth philosophy, how they personalize experiences and plan offerings based on user in…
1 year, 1 month ago
The Post-Attribution Playbook for Growth — Eric Seufert, Mobile Dev Memo
Episode 139
On the podcast I talk with Eric about how measurement dysfunction paralyzes growth, why diversifying channels for the sake of diversification actuall…
1 year, 2 months ago
Signal Engineering: Strategic Data Filtering for Better Ad Performance — Thomas Petit, Independent Consultant
Episode 138
On the podcast I talk with Thomas about using signal engineering to optimize ad spend, how AI is changing creative testing, and why most people shoul…
1 year, 2 months ago
Optimizing Funnels, Pricing, and Retention at Zumba — Nicole Page & Lucy Levy, Zumba
Episode 137
On the podcast I talk with Lucy and Nicole about how customer-driven iteration led Zumba from VHS tapes in 2001 to launching an app in 2024, their ap…
1 year, 3 months ago
The Past, Present, and Future of Building on Apple — John Gruber, Daring Fireball
Episode 136
On the podcast I talk with John about the fascinating 40-year history of Apple’s developer relations, how almost going bankrupt in the 1990s shaped t…
1 year, 3 months ago
Turning a Side Project into a Six-Figure Subscription Business – Eric Duffett, Shot Pattern
Episode 135
On the podcast we talk with Eric about his journey from a failed first app to success with his second, the advantage of building for problems people …
1 year, 3 months ago
WWDC 2025: What Subscription Apps Need to Know
Episode 134
On the podcast, I talk with Charlie about why Liquid Glass represents a big opportunity for new and existing apps, Apple’s new on-device AI models an…
1 year, 4 months ago
Building Apps Faster: How AI and React Native are Changing the Game – Charlie Cheever, Expo
Episode 133
On the podcast we talk with Charlie about why React Native has become the default for VC-funded apps, how AI is accelerating development cycles, and …
1 year, 4 months ago
What Reading.com Learned Testing Prices and Funnels — Tim Dikun, Teaching.com
Episode 132
On the podcast I talk with Tim about the importance of trust in web2app funnels, replacing free trials with money-back guarantees, and how they’ve fo…
1 year, 5 months ago