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Why Ticket Prices Change: The Truth About Dynamic Pricing
Episode 402
In this episode of the Cambridge Marketing Podcast, ticketing expert Richard Howle, founder of RH Insights, explores the realities of dynamic pricing…
2 months, 4 weeks ago
Opinionated Marketers on: WARTIME STRATEGY
Episode 401
With War in the Gulf, this week our Opinionated Marketers discuss what marketers should be doing now and for the future. Kiran Kapur and Charles Nix…
3 months ago
Customers First: The Strategy Behind Games Workshop’s Success
Episode 400
This week we look at how Games Workshop built Warhammer into a hugely profitable global business by putting customers first.
Kiran Kapur speaks with …
3 months ago
Opinionated Marketers on: CRISIS MANAGEMENT
Episode 399
This week our Opinionated Marketers highlight a textbook case of crisis management from the UAE. Hosted by Kiran Kapur and Charles Nixon.
3 months, 1 week ago
The Cheese Scale: Why You Feel Like a Fraud (and How to Stop)
Episode 398
In this episode, Dr Kate Atkin explains why high achievers often feel like frauds despite their track record. She ditches the "syndrome" label for "p…
3 months, 2 weeks ago
Opinionated Marketers on: POSITIVITY
Episode 397
As the sun begins to shine here in the UK, Kiran Kapur and Charles Nixon digest some of the most positive stories from the world of marketing and bey…
3 months, 2 weeks ago
When Customers Are 90% Decided: Rethinking Marketing’s Role
Episode 396
Paul Smith, Marketing Director at Hendy Group, shares what automotive can teach marketers about trust, complexity and modern buying behaviour.
When c…
3 months, 3 weeks ago
Opinionated Marketers on: ADVERTS
Episode 395
This week Kiran and Charles talk about the Super Bowl ads and why they matter so much. They look at OpenAI bringing in advertising, a rival ad from C…
3 months, 3 weeks ago
Opinionated Marketers on: LOSING YOUR WAY
Episode 394
This episode looks at what happens when brands forget who they’re for.
We start with Prestat, the old Piccadilly chocolatier that lost its way after …
4 months ago
No Uni? No Problem! Building a Marketing Career Through Apprenticeships
Episode 393
This week we celebrate National Apprenticeship Week. Kiran Kapur is joined by Sophie Bolton to talk honestly about what apprenticeships are really li…
4 months ago