Podcast Episodes

Opinionated Marketers on: AI Frustrations

Episode 355

This week, our Opinionated Marketers discuss the unnecessary use of AI in everyday life.

Published on 4 months, 2 weeks ago

SOSTAC

Episode 354

In this episode of the Cambridge Marketing Podcast, Kiran Kapur talks with marketer Sam Bridge about using the SOSTAC framework for effective marketing planning.

They discuss how to make it work in r…

Published on 4 months, 3 weeks ago

Opinionatd Marketers on: THE MARKETING MEETUP SURVEY

Episode 353

This week Charles Nixon and Kiran Kapur discuss the findings from a Marketing Meetup survey, highlighting marketers’ views on workload stress, team dynamics, and AI adoption. 

Published on 4 months, 3 weeks ago

Marketing in the Charity Sector

Episode 352

This week, we chat with Wendy Thompson, Chair of ERIC, the children's bowel and bladder charity.

We explore the power of clear, stigma-free communication, what it’s really like being a trustee or cha…

Published on 5 months ago

Opinionated Marketers on: PRICING

Episode 351

This week, our Opinionated Marketers discuss why brands should embrace pricing transparency.  We also touch on changing consumer habits in the night time economy.

Published on 5 months ago

Measuring Marketing Effectiveness

Episode 350

In this episode, we dive into the tricky world of marketing measurement with Richard Levy.

Why are marketers so nervous about being measured? How can we show real impact beyond fluffy metrics?

From b…

Published on 5 months, 1 week ago

Opinionated Marketers on: EUROPE

Episode 349

This week our Opinionated Marketrers look at the new UK-EU trade deal and what it actually means beyond the headlines.

Plus, we chat about AI avatars in finance and how tech is reshaping work. 

Published on 5 months, 1 week ago

Brand Management

Episode 348

In this episode, brand expert Anushree Deshpande discusses brand management for small businesses, emphasising consistency, authenticity, and values.

She shares solopreneur insights, the power of ton…

Published on 5 months, 2 weeks ago

Opinionated Marketers on: CONSISTENCY AND CALM

Episode 347

This week, our Opinionated Marketers reflect on how businesses play a role in customer wellbeing in today's chaotic world.  We also discuss M&S's measured response to their recent cyberattack.

Published on 5 months, 2 weeks ago

Digital Product Management

Episode 346

In this episode of the Cambridge Marketing Podcast, Richard Kendrick breaks down what it means to be a digital product manager—and why it’s such a fast-paced, exciting role.

Unlike traditional produ…

Published on 5 months, 3 weeks ago