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The Marketers' Toolkit - 'O'
Episode 433
In this episode, Kiran Kapur and Charles Nixon explore key marketing concepts starting with the letter O, including opportunity cost, opinion leaders…
2 months, 1 week ago
How to Get Hired: CV & Interview Secrets
Episode 432
If you’re actively job hunting, this episode is essential listening.
Scott Woodrow, Executive Director at Pure Resourcing Solutions, exposes what re…
2 months, 2 weeks ago
The Marketers' Toolkit - 'N'
Episode 431
This week on The Marketers' Toolkit, we break down neuromarketing, Net Promoter Score, and New Product Development.
2 months, 2 weeks ago
Digital Product Management for Small Businesses
Episode 430
In this episode, Laurie Warren, founder of Canvas Consultancy, sits down to chat about what it really takes to manage digital products, especially wh…
2 months, 3 weeks ago
Opinionated Marketers on: SUMMER READING
Episode 429
As McKinsey and Company release their recommended reading list, our Opinionated Marketers discuss the titles that have caught their eye.
2 months, 3 weeks ago
How to Optimise Content for AI Bots & GEO
Episode 428
In this episode, Christina Spaulding, Founder and CEO of Manzanita Marketing, discusses the shift from traditional SEO to "organic performance" driv…
2 months, 4 weeks ago
The Marketers' Toolkit - 'M'
Episode 427
This week we discuss Marketing Myopia, Mintzberg, Maslow and Marshal McLuhan on the Marketers' Toolkit for M.
3 months ago
The Psychology of Consumer Choice
Episode 426
In this episode Chris Lukehurst, Director of Research at The Marketing Clinic, explains why traditional market research often misses what really driv…
3 months ago
The Marketers' Toolkit - 'K and L'
Episode 425
In this episode, we cover key accounts, KPIs, lifecycles, and learning curves.
3 months, 1 week ago
Fashion Communication: From Catwalks to TikTok
Episode 424
Fashion has become more accessible than ever, but at what cost? Lou Rogers, founder of Trendlistr and fashion communication lecturer at Northumbria U…
3 months, 1 week ago