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Dynamic Pricing: It’s Been Here All Along
Episode 412
You might think dynamic pricing is a new phenomenon. You’d be wrong. This week’s guest, Marco Bertini, kicks things off by reminding us it’s been aro…
1 month, 2 weeks ago
The Marketers' Toolkit - 'F'
Episode 411
Funnels, Freemium, Forecasting and more. In this episode we cover all things F in the Marketers Toolkit.
1 month, 3 weeks ago
Confidence Skills for Better Communication
Episode 410
Communications coach Jon Torrens discusses how introverts and neurodivergent people can build real speaking confidence. Jon believes that confidence …
1 month, 4 weeks ago
The Marketers' Toolkit - 'E' (Episode 2)
Episode 409
Part two of “E” in The Marketers Toolkit looks at ESG and economic forces shaping modern marketing. From sustainability and governance to GDP, inflat…
2 months ago
The Art of Selling Innovation
Episode 408
In this episode, Kiran Kapur chats with Richard Leyland from Cambridge Consultants about the challenge of marketing innovation. They explore selling …
2 months ago
The Marketers' Toolkit - 'E' (Episode 1)
Episode 407
This episode of The Marketers’ Toolkit focuses on “E”, covering End Users, Ethics, and Eye Tracking. It highlights the importance of understanding wh…
2 months ago
Opinionated Marketers on: CHOCOLATE
Episode 406
With Easter weekend upon us, our Opinionated Marketers discuss two chocolate related stories from the world of marketing - including The Great KitKat…
2 months, 1 week ago
The Marketing Behind Successful Crowdfunding
Episode 405
This episode of the Cambridge Marketing Podcast focuses on how to market an investment crowdfunding campaign. Jason Fishman explains how to attract …
2 months, 2 weeks ago
Opinionated Marketers on: SOCIAL VALUE
Episode 404
This week, our Opinionated Marketers discuss how marketing intersects with social and economic change. We look at the government’s new apprenticeship…
2 months, 3 weeks ago
If You’re Not Testing, You’re Guessing
Episode 403
Data doesn’t kill creativity; it sharpens it. Brook Shepard of Mason Interactive explains why starting with clear goals and basic data matters. Test …
2 months, 3 weeks ago