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Fanatical Friday's Episode 52: Reflections of Q1 2022: The Routines, Strategies, and Marketing Hacks That Worked — And Those That Didn’t.
On this week’s episode of Fanatical Fridays, Zach and Mickey reflect on the first three months of 2022 and answer the following questions:
What’s one…4 years, 4 months ago
How To Market a University Episode 6: Digital U: Marketing Higher Education in the Digital World
What are the skillsets higher ed marketing teams need to effectively execute digital marketing campaigns in today’s competitive market? And how shoul…
4 years, 5 months ago
How To Market a University Episode 5: How to Integrate Brand Across the Higher Ed Institution
There are only a handful of other industries that have as diverse a customer base, product offering, and stakeholder base as higher education.
As su…
4 years, 5 months ago
How to Market a University Episode 4: Developing Brand Strategy and Expression in Higher Education
Oftentimes, institutions can fall prey to thinking that they are “done” with rebranding once fonts and logos have been picked and the new website has…
4 years, 5 months ago
Collective Enrollment Episode 4: How ZeeMee Actually Works
In the final episode of Collective Enrollment, you’ll meet Adam Metcalf — Co-Founder of ZeeMee. Before the financial crisis of 2008, Adam had worked …
4 years, 5 months ago
How To Market a University Episode 3: Building the Higher Ed Marketing Foundation: Research, Brand Assessment, and Goal Setting
Whether you love it or hate it, market research is the bedrock of great brand strategy. In Episode 3 of the How to Market a University Podcast series…
4 years, 5 months ago
Collective Enrollment Episode 3: How to Recruit Us: An Open Letter to Admissions Teams from Gen-Z
This podcast is brought to you by Element451 — the next-generation AI student engagement platform. Learn more about how Element451 can enhance studen…
4 years, 5 months ago
How To Market a University Episode 2: How Marketing Should Be Structured Within Higher Ed
More About the Series: The How to Market a University Podcast series features vignettes of Dr. Teresa Flannery’s book, How to Market a University.
Ter…
4 years, 5 months ago
Collective Enrollment Episode 2: A World Without Facebook and The College Board — The Future of Recruitment and Student Engagement
About the Series:
In this special 4-part series, you’ll get a crash course on what Collective Enrollment is, why it matters for both enrollment and m…
4 years, 6 months ago
Fanatical Friday's Episode 51: How to Run a Stand-Up Meeting for Your Admissions Team That Doesn’t Suck
On this week’s episode of Fanatical Fridays, Zach and Mickey unpack how to run better meetings. Mickey pulls a couple of frameworks he uses from Pat…
4 years, 6 months ago