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1837: Telling Your Story With Power, Precision, & Passion

Rich talks to the owner of a shutter and blind company about how to create and flesh out their identity

1 year, 9 months ago

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1836: Revisiting Wall Drug: Using Insane Frequency To Increase Urgency

Today Rich gives you some updated thoughts on his WALL DRUG" philosophy...

Links:

Wall Drug Original Episode

Structurely Episode

1 year, 9 months ago

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1835: 5 Ways to Determine If You Should Go With Radio or TV
1835: 5 Ways to Determine If You Should Go With Radio or TV

Rich gives you 5 ways to determine if Radio and TV advertising is for you - and your business!

1 year, 10 months ago

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1834: Sunday Podcast: When Bad Things Happend To Good People

How do you deal with hard things in your life? They are going to happen to all of us, and Rich has some thoughts to help

1 year, 10 months ago

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1833: Topic Showcase: Diggable Content

Today on the showcase we drill down into what Rich has coined “diggable content.” What’s diggable content? It’s blog posts and case studies that are …

1 year, 10 months ago

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1832: The Psychology of Buying: How Visualization Helps Prospects Decide Faster

Today you’re going to learn just how much a picture is ACTUALLY worth!

Rich chats with Jenni McMorran from Renoworks about their Vizualization tool t…

1 year, 10 months ago

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1831: TBT: Cracking The 80/20 Rule

On This ThrowBack Thursday, Rich identifies 4 things you need to be doing that will make 80% of the difference in your marketing.

1 year, 10 months ago

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1830: Itty Bitty, Teeny Tiny Canvassing

Rich is going to talk about what he calls “Micro-Canvassing” and how that ties in with your Brand Ambassador program. You DO have a Brand Ambassador,…

1 year, 10 months ago

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1829: 10 Identity-Based Radio Ads In 10 Minutes (Vol. 4)

Today is the FOURTH volume of our series called “10 Identity-Based Radio Ads in 10 Minutes”

1 year, 10 months ago

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1828: 5 Ways to Justify Being More Expensive Than Your Competitors

Rich shares 5 ways to justify being more expensive than your competitors.

1 year, 10 months ago

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