Podcast Episodes
Back to SearchHow to Elevate Your Social Strategy for Success
Season 1 Episode 12
'I just don't know what to post!' - Ever had that thought when you're trying to figure out what to do on social? We're breaking it down and giving yo…
6 years, 1 month ago
"What Should I Post on My Social Media??"
Season 1 Episode 11
I just don't know what to post!' - Ever had that thought when you're trying to figure out what to do on social? We're breaking it down and giving you…
6 years, 1 month ago
How to Mirror Your In-Store Experience to Your Website
Season 1 Episode 10
We all know how important the in-store experience is to your brand. But how does that translate online? Your website is considered 'homebase' when it…
6 years, 2 months ago
The 411 on Digital Marketing
Season 1 Episode 9
What are the fundamentals of digital marketing and why is it relevant to your brand? In this episode, Katie Kinlaw (Digital Marketing Manager - Punch…
6 years, 2 months ago
Introducing: In the Loupe
Season 1 Episode 8
Welcome to the 'In the Loupe' podcast, featuring Punchmark and The Smithee Group! We're kicking off the series with a message from Ross Cockerham (CE…
6 years, 3 months ago
The Jeweler's Survival Kit: Creating Momentum
Season 1 Episode 7
In our final episode, Ross Cockerham, Co-Founder & CEO, and Michael Burpoe, Lead UI/UX Designer, discuss the Survival Kit’s original goal, and what l…
6 years, 4 months ago
The Jeweler's Survival Kit: Cash Up Your Inventory
Season 1 Episode 6
This episode talks about the key to unlocking your cash flow while reopening your retail store. We hear from Dick Abbott, owner of The Edge (Abbott J…
6 years, 5 months ago
The Jeweler's Survival Kit: Staying Afloat & Planning to Reopen
Season 1 Episode 5
This week’s episode is about creative sales strategies to move some of your products while the stay-at-home order remains in effect, and ways to main…
6 years, 5 months ago
The Jeweler's Survival Kit: Memberships & Organizations
Season 1 Episode 4
This episode dives into the ideas surrounding jewelry membership organizations, and how being a member of a group or an association can be helpful du…
6 years, 5 months ago
The Jeweler's Survival Kit: Digital Presence & Customer Outreach
Season 1 Episode 3
This week's episode includes specific examples of how two retailers are promoting their online presence by harnessing social media, reaching out to c…
6 years, 6 months ago