Podcast Episodes

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5 Things That Are Working Right Now In E-Commerce

Season 4 Episode 8

We spend a lot of time measuring results of a wide variety of different digital marketing techniques, and it shouldn't come as a surprise to hear tha…

3 years, 7 months ago

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I Went to RJO San Antonio and All I Got Was This Podcast Episode

Season 4 Episode 7

The first ever In the Loupe "audio-blog," Mike takes you, the listener, to RJO San Antonio with him to experience a jewelry show. Jewelry shows are a…

3 years, 7 months ago

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Design Updates for Online Jewelry Success

Season 4 Episode 6

Your website’s design is one of the first things a visitor notices about your jewelry store, but many websites are outdated. Punchmark’s Art Director…

3 years, 8 months ago

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Dazzling Diamonds for Mom ft. David Douglas Diamonds & Jewelry

Season 4 Episode 5

Doug Meadows, Owner of David Douglas Diamonds & Jewelry, says, "We deal with cold metal and hard stones, but it's the people that wear the jewelry th…

3 years, 8 months ago

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Interview with Alex from Diamond Diaries

Season 4 Episode 4

While you might know Alex Hevia by her online moniker "Diamond Diaries," what is lesser known is that she also manages the online presence for her st…

3 years, 8 months ago

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How You Should be Marketing Through Facebook in 2023

Season 4 Episode 3

A lot has changed since In the Loupe covered Facebook marketing in S1E10. Facebook became Meta, which we still refuse to refer to it as, and are focu…

3 years, 8 months ago

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What Actually Worked in Digital Marketing Last Year

Season 4 Episode 2

The marketing for your website can best be described as the type of fuel you put in your car. If you want performance, you'll need performance fuel! …

3 years, 9 months ago

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What We Are Most Looking Forward To in 2023

Season 4 Episode 1

We are back and there's so much to be excited about with in 2023! There are new trends to explore, new technology and social media to explore, and a …

3 years, 9 months ago

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Wrapping Up 2022 - The Best Bits

Season 3 Episode 47

It's the end of Season 3! We will be off for the next two weeks, but to help ease the time apart, listen back on our favorite moments from the year! …

3 years, 9 months ago

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Fraud Protection Around the Holidays

Season 3 Episode 46

A majority of retailers make upwards of 70% of their online sales in November and December, which means the probability to encounter fraud around the…

3 years, 10 months ago

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