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Powerback 138: Undoing Your Brand

If there's anything that I've learned about branding over the last 15 years, and I can tell you that I have learned a lot, it's that it is forever ev…

3 years, 5 months ago

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138: Creating a Brand that Expands with Lisa Haggis

Your brand is an enormous part of your business – yet it’s often the one piece that gets looked over, rushed, and cramped by budgets.

Today, we’re tal…

3 years, 5 months ago

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Powerback 137: Aligning the Tools You Use

Whether you've been in business for six months or six years, you have probably accumulated a lot of tools that you're not using, aren't serving you a…

3 years, 5 months ago

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137: Creating Freedom from Chaos with Sandra Halling

Does every day feel like a professional game of whack-a-mole? Lots of hurry up, figure out and reach out – only to be left with the same chaos waitin…

3 years, 5 months ago

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Powerback 136: Undoing Your Monthly Subscriptions

Having too many monthly subscriptions that aren’t really serving you anymore is like having the window cracked in your house in the dead of winter wh…

3 years, 5 months ago

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136: Evaluating Shiny Objects with Danielle Hayden

You’re minding your own business, doing your thing at work, and then an opportunity pops up. You see an ad for a class to scale your business or a bl…

3 years, 6 months ago

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Powerback 135: Realigning your values

Understanding who you are and what your values are. Understanding your non-negotiables as well as the shit you absolutely hate doing. This is what we…

3 years, 6 months ago

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135: Creating and using Brand Values with Sage Lally

When you think of company values – do you think of those motivational posters from the early 2000s in a corporate office? Same.

Company values were o…

3 years, 6 months ago

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Powerback 134: Undoing Your Opt-in

Does that freebie or opt-in you have still make sense? This Powerback is all about bringing awareness back to what's working (or not) when it comes t…

3 years, 6 months ago

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134: How to Show Up Authentically in Your Email Marketing with Bev Feldman

Email marketing. I’m going to guess you are either squealing with excitement or throwing your head back in your chair while letting out a big sigh…

Yo…

3 years, 6 months ago

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