Podcast Episodes
Back to Search36- Jason Barron - A designer with an MBA
“My name is Jason Barron, and I’m a designer. I’ve always been doodling, sometimes when I shouldn’t - like in class as a kid. Fast-forward 20 years a…
7 years, 1 month ago
35- How product strategies affect design work?
Imagine working on the iPhone before its release in 2007. Imagine the number of design decisions to be made. No one knew if this is going to be succe…
7 years, 2 months ago
34- Why you shouldn't always listen to customers
Customer is king. Especially to designers. We would do everything for them. We fight for what they want and need. But is that always a good idea?
I w…
7 years, 2 months ago
33- Six Business Design Mindsets
This week, I published the Business Design Guide, which introduces business design as a design discipline. In this episode, I present the outline of …
7 years, 3 months ago
32- John Oswald @Method - Business Design 101
John Oswald is a business design pioneer. He was the first business designer at fjord where he defined its role and built the team. He is currently a…
7 years, 3 months ago
31- How to design for valuable customers?
Imagine you are running a hotel. Who would you rather have as a customer? High value but one-time visitor or an average customer who will keep coming…
7 years, 3 months ago
30- Business costs are a design decision
When you open a yoga studio, will you hire yoga instructor full-time or will you find a contractor? Will you sign a one year lease for your studio th…
7 years, 3 months ago
29- The hidden costs that govern our business (and life)
In the second mini d.MBA episode, we look at two related business concepts:
Opportunity Costs
and Return on Investment (ROI)
If you take a year…
7 years, 4 months ago
28 - Why money in the bank is not just sexy but healthy
This is an experimental episode where I present one business concept and explain its relevancy for designers work.
In the first mini d.MBA episode, I…
7 years, 4 months ago
27- Misaligned incentives, sustainable brands, rightsizing, and corporate innovation
The Business Design Jam is back. In the third session, David Schmidt, a business design partner at United Peers, and I discuss four business design t…
7 years, 4 months ago