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Publicity Doesn’t Sell Books: What Authors Get Wrong (and What Works Instead)

Season 6 Episode 17

Publicity feels like the breakthrough moment every author is chasing—but most big interviews, features, and media hits don’t translate into book sale…

2 months, 1 week ago

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The Word-of-Mouth Engine: How to Turn Readers Into Your Best Marketing Team

Season 6 Episode 16

95% of books are sold through word of mouth—but most authors are still chasing reach instead of building relationships. That’s a problem, especially …

2 months, 2 weeks ago

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Podcast Pitching Secrets For Authors: What Podcast Hosts Actually Say Yes To (Part 2)

Season 6 Episode 15

“I’d love to come on your show and talk about my new book” is one of the fastest ways to get ignored.

In Part 2 of this series, we move from mindset t…

2 months, 3 weeks ago

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Podcast Pitching Secrets for Authors: How to Get Booked on Podcasts (Part 1)

Season 6 Episode 14

Most authors want podcast interviews to sell books—and that’s exactly why so many pitches get ignored.

In this first episode of a two-part series, we …

3 months ago

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Borrowed Buzz: The Smarter Way to Stay Visible Year-Round

Season 6 Episode 13

Books aren’t “news” on their own anymore—and repeating “buy my book” is one of the fastest ways to burn out (and lose your audience’s attention).

In t…

3 months ago

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Latest Goodreads Changes and Why They Matter for Authors

Season 6 Episode 12

Goodreads recently rolled out changes that have authors and readers debating everything from review bombing to pre-publication ratings. In this episo…

3 months, 1 week ago

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How to Hire a Book Marketing Team Without Getting Burned

Season 6 Episode 11

“Make you a bestseller.” It’s the loudest promise in book marketing—and often the least meaningful.

In this episode, we break down how to distinguish …

3 months, 2 weeks ago

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How To Get And Keep Amazon Book Reviews Without Getting Banned

Season 6 Episode 10

Amazon reviews are the currency of credibility—and one misstep can cost you both visibility and account standing. In this episode, we break down exac…

3 months, 3 weeks ago

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The Blueprint that Sells Books

Season 6 Episode 9

The market doesn’t reward originality alone. It rewards clarity.

Readers make buying decisions in seconds—and those seconds depend on signals: cover c…

4 months ago

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The 7-Day Amazon Ads Reset: What to Fix, What to Ignore, When to Scale

Season 6 Episode 8

Most authors don’t have an ad problem.
They have a patience problem.

If you’ve ever stared at your Amazon dashboard 48 hours after launch and declared …

4 months, 1 week ago

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