Podcast Episodes
Back to SearchSmart Strategies to Recoup Your Book Investment
Season 4 Episode 25
In this episode we tackle the challenging yet essential topic of recouping your book creation and marketing investment. Many authors face the harsh r…
2 years, 3 months ago
Beyond the Bookstore: Creative Sales Strategies
Season 4 Episode 24
In this exciting episode we're breaking away from traditional book marketing methods and exploring innovative, fun, and often easy-to-implement strat…
2 years, 3 months ago
Amazon News: Critical Changes to Book Descriptions
Season 4 Episode 23
In this eye-opening episode we dive into Amazon’s latest updates that are shaking up the way book descriptions are managed on the platform. For auth…
2 years, 3 months ago
Choosing an Author Name Format
Season 4 Episode 22
Welcome to a pivotal episode of our show where we shine a spotlight on a crucial aspect of the publishing process: how your name appears on Amazon. J…
2 years, 3 months ago
Buyers v. Readers And Why They May Be Different People
Season 4 Episode 21
Are you marketing to the wrong audience?
As authors, we often find ourselves inadvertently targeting the wrong demographic, because while the reader m…
2 years, 4 months ago
Getting Book Endorsements: Everything You Need to Know
Season 4 Episode 20
In this episode we're talking about book endorsements, getting them, timing them, and what to do with them once they start coming in. Whether you're …
2 years, 4 months ago
Mastering Nonfiction Book Descriptions
Season 4 Episode 19
In this week's episode we're talking about the crucial role book descriptions play in sales conversions - specifically for non-fiction titles. We'll …
2 years, 4 months ago
Behind the Curtain: Unveiling the Secrets of Success in Publishing
Season 4 Episode 18
In this episode Penny and Amy, the dynamic duo behind a successful book marketing and PR firm, invite listeners to join them for an intimate peek beh…
2 years, 4 months ago
Cracking the Code: Reaching the Unreachable Reader
Season 4 Episode 17
In this week's episode, we chat about connecting with the elusive reader who seems to dwell beyond the realms of mainstream social media platforms.
E…
2 years, 4 months ago
Book Sales: Why and How Self-Published Authors Are Taking the Lead
Season 4 Episode 16
Not everyone talks about it, but all authors want to sell books. And we know a lot of you secretly (or not so secretly) would love to make enough to …
2 years, 5 months ago