Podcast Episodes
Back to SearchStop Saying 'Fight'; Use This Word Instead
Episode 974
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Words like "fight" might sound powerful—but are they really sending the message you want? In this short and sh…
11 months, 1 week ago
Choosing the Right #%$@!# Words To Say - PT 1
Episode 973
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You’re not writing for your lawyer buddies—you’re writing for the people who actually hire you. In this episod…
11 months, 1 week ago
This Switch Will Make a Big Difference
Episode 972
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Too many law firms lead with how long they've been around or how much they've won—but clients care more about …
11 months, 1 week ago
Clarity Beats Cleverness Every Time
Episode 971
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Law firm ads full of clever wordplay might sound fun—but they’re often the reason you're fielding the wrong ki…
11 months, 1 week ago
Repel Bad Leads With Smarter Content
Episode 970
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Not every client is a good fit—and your content should make that crystal clear. In this episode, John and Mike…
11 months, 2 weeks ago
Nail the Message With Copy That Converts
Episode 969
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🔥 Writing copy isn’t about sounding smart—it’s about sounding right. In this episode, John and Mike dig into w…
11 months, 2 weeks ago
Facebook Ads, Email Marketing & Everything Between - PT 2
Episode 968
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In Part 2 of this strategic breakdown, Danny Decker walks you through the final steps in building a marketing …
11 months, 2 weeks ago
Effective Legal Ads Start with the Right Budget
Episode 967
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💰 Throwing money at ads without a plan won’t cut it. In this episode, Danny Decker breaks down exactly how muc…
11 months, 2 weeks ago
Digital Ads That Attract Urgent Clients
Episode 966
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📞 When urgency is high, your ad strategy needs to change. In this episode, Danny Decker breaks down “Call Me N…
11 months, 2 weeks ago
How to Lower the Entry Barrier with Smarter Ads
Episode 965
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📉 Most law firm ads flop because they ask for too much right out of the gate. In this episode, Danny Decker sh…
11 months, 3 weeks ago