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128: Audrey Russo Part 2

Hit The Bullseye - Persuasion and 'Pre-suasion': Robert Cialdini is back. Well he never went away…but one of the foremost thinkers on human behavior …

9 years, 3 months ago

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127: Audrey Russo

Cut the BS - Knowers vs. Learners:  Are you a “knower” or a “learner?”Unfortunately, as we gain expertise throughout our careers, we tend to become “…

9 years, 3 months ago

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126: Steve Agnoli Part 2

Hit The Bullseye - Unexpected Target Markets: It’s natural to look at sales data, call reports, closing ratios and other sales metrics on a regular b…

9 years, 4 months ago

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125: Steve Agnoli

Cut the BS - Business Jargon: Pretend for a moment we've entered a parallel universe. Free of bullshit and full of bold solutions. That's what the No…

9 years, 4 months ago

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124: Suzy Teele Part 2

Hit the Bullseye- Radical Target Marketing: Have you heard of Chubbies—Radical Shorts for the Radical Man?Talk about Hit the Bullseye Targeting…the c…

9 years, 4 months ago

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123: Suzy Teele

Cut the BS - Don't Pass the Buck: Ever deal with someone who just doesn’t want to make a decision? Drives me crazy.That’s why I am so interested in a…

9 years, 4 months ago

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122: Don Haddad Part 2

Hit the Bullseye:  Four generations work side by side—The Silent Generation, Boomers, Gen X, Millennials—and make assumptions about each other.  Some…

9 years, 4 months ago

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121: Don Haddad

Whether in our professional or personal lives, we all carry phrases and big ideas with us that teach us lessons, make a point, or motivate others. Th…

9 years, 4 months ago

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120: TRod is Back!

Cut the BULL$H!# Rant: Where do you weigh in on Marketing? Are you on the “Art” side or “Science” side? Ad agencies fall into the Madison Avenue mind…

9 years, 4 months ago

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119: Jesse Schell Part 2

Hit the Bullseye: In 2007, Cheryl Bachelder became Popeye’s Restaurants fourth CEO in 7 years. Before she officially started as CEO, Bachelder attend…

9 years, 5 months ago

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