Podcast Episodes
Back to Search148: John Malecki
Technology ProficiencyWhat if I told you: 26% of people can’t even use computers at all. Another 43% are either Below or at Level 1 meaning they can …
9 years, 1 month ago
147: Kenny Chen Part 2
Key Account ReviewQuantitative customer surveys only uncover so much about the relationships between B2B companies and their customers. You can learn…
9 years, 1 month ago
146: Kenny Chen
Stealing ThunderIf a company learns about a problem with a product or service, should they quickly disclose it or wait?“Stealing Thunder” increases t…
9 years, 1 month ago
145: David Alan Part 2
Marketing Intel - Your Ticket to all of the AnswersWhat prompted Horovitz Rudoy and Roteman, Pittsburgh’s 12th-largest accounting firm, to change its…
9 years, 1 month ago
144: David Alan
Cumulative AdvantageAs customers, we want our purchase decisions to be easy and we actually make most purchases automatically. We are creatures of ha…
9 years, 1 month ago
143: Brian Bronaugh Part 2
Dollar Shave Club - A "F**king Great" Big IdeaIn 2012, Dollar Shave Club opened for business with a clear big idea: razors delivered every month for …
9 years, 2 months ago
142: Brian Bronaugh
Everybody knows marketing.Have you ever been in a situation where you have crafted a perfect marketing plan only to have an "expert" assistant chime …
9 years, 2 months ago
141: Ashley Boynes-Shuck Returns!
Communication Tactics“Why don’t they listen!?”We’ve all been there. We think we’ve explained the details to whomever we need to reach: employees, pla…
9 years, 2 months ago
140: Titles + New Edition
TitlesSome organizations, typically small to midsize companies, use the dreaded combo title: Sales & Marketing.Think, “She’s our VP of Sales & Market…
9 years, 2 months ago
139: Howard Russell Part 2
Hit The Bullseye - Amazon: Amazon has been the subject of many Hit the Bullseye segments over the years. The company takes target market segmentation…
9 years, 2 months ago